Marcello Minale

Source: Wikipedia, the free encyclopedia.

Marcello Minale (December 15, 1938 – December 30, 2000) was a world-renowned Italian designer, writer and a former international oarsman.[1]

Early life

Marcello Minale was born into an Italian naval family in

Aziziya
, Libya.

Education and formative influences

After studying art and architecture at the Technical Institute of Naples, Minale won his first assignments for an architectural magazine in Milan and for a Scandinavian company in charge of interior design and graphic design in Rome.

Minale worked briefly for the

Young & Rubicam advertising agency in Rome before moving to Finland in 1961 to be part of the golden age of Scandinavian design working firstly as a designer for Taucker and then as Art director
for Mackkinointi Uiherjuuri – both Finnish advertising agencies.

It was at the Industrial Design School in Helsinki where Minale was introduced to Scandinavian Modernism – amongst his seminal influences were the Finnish designers Tapio Wirkkala and Alvar Aalto whose style was a world away from the Baroque Italian household in which he had grown up.

Work

In 1962, Minale came to Britain to work as a designer in London, again for

Young & Rubicam
and met his future partner Brian Tattersfield.

Two years later, the duo formed Minale Tattersfield during a period that coincided with a new generation of young London design firms including

Bill Bernbach
in New York.

Minale made sure his fledgling design firm got noticed. The firm even introduced its own

Sydney Olympics
and many more.

Design establishment contribution

Minale contributed widely to the British design community, helping to launch and fund

D&AD[6] between 1981–2 and a Fellow of the Chartered Society of Designers
.

Minale also contributed to the design establishment as an author and was published a variety of books on

service station
. He also devoted time and energy to writing and to illustrating four children's books.

In his obituary[8][9] Marcello Minale was described by Jeremy Myerson[10] in The Independent as 'one of British commercial design's most colourful and original practitioners' and 'a man of wide interests whose flair and expertise put him at the forefront of British design for three decades.'[11]

Awards

Minale Tattersfield has received more than 300 international awards for design creativity and design effectiveness. They include: 13 Silver awards from the

D&AD – the prestigious President's Award for outstanding contribution to British Design, and 3 Gold awards from Art Directors Club of New York
. In 2012 Minale was named eighth most awarded designer of the last five decades by the D&AD with a posthumous Lifetime Achievement: Designer Award.

Personal life

Away from design, Minale's two great passions were his family and his rowing:

Published works

Design books

  • How to design a successful petrol station, Booth-Clibborn Editions, 2000 ()
  • How to Keep on Running a Successful Design Company, Booth Clibborn Editions, 1999 ()
  • All Together Now, () Booth-Clibborn Editions, 1998
  • How to Run & Run a Successful Multidisciplinary Design Company, Internos Books, 1996 ()
  • The Leader of the Pack, Elfande, 1993 ()
  • Minale Tattersfield Creative Unit, 1965 (ASIN: B001P534KC)
  • The Image Maker: Biography of Minale Tattersfield, Booth-Clibborn Editions, 1995 ()
  • Design: The World of Minale Tattersfield, Booth Clibborn Editions, 1990 ()
  • The Best of British Corporate Design, Booth Clibborn Editions, (), 1989
  • Best of British Packaging, Booth Clibborn Editions, 1988
  • Design a la Minale Tattersfield, Booth Clibborn Editions, 1986/7

Children's books

Design work

Furniture, industrial and interior design

References

  1. ^ "UK rower charged over killing". BBC News. January 2, 2001.
  2. ^ Alan Fletcher Alan Fletcher, Colin Forbes Colin Forbes, Bob Gill Bob Gill
  3. ^ Communicate: Independent British Graphic Design since the Sixties
  4. ^ See: The Thames Logo Parade
  5. ^ "Answers - the Most Trusted Place for Answering Life's Questions". Answers.com.
  6. ^ Formerly known as the British Design & Art Direction, London)
  7. ^ "Gas Station Collectibles Bibliography".
  8. ^ "UK rower charged over killing". BBC. January 2, 2001. Retrieved June 25, 2012.
  9. ^ de Quetteville, Harry; Sally Pook; Thomas Penny; David Graves (January 2, 2001). "Rowing coach stabbed to death". The Telegraph. London. Retrieved June 25, 2012.
  10. ^ "Jeremy myerson - Helen Hamlyn Centre". Archived from the original on December 23, 2012. Retrieved June 25, 2012.
  11. ^ Myerson, Jeremy (January 5, 2001). "Obituary: Marcello Minale". The Independent. London. Highbeam. Archived from the original on January 25, 2013.
  12. ^ Later to become the World Championships

External links

  • Minale Tattersfield's official website [18]
  • Logo Designers – Marcello Minale [19]
  • In 1988, Michael Bryce joined with design consultants Marcello Minale and Brian Tattersfield in London to form Minale Tattersfield Bryce and Partners becoming an international partner of the Minale Tattersfield Design Strategy Group working across corporate identity, branding and urban design. [PDF: 105KB] [20]
  • IDEA NO.78 : Five Young Designers [21]
  • The Best Designs Never Seen, RED, The Design Council, September 16, 2005 [22]