Martin (YouTuber)
Martin 馬田 | ||||||||||
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YouTube information | ||||||||||
Channels | ||||||||||
Years active | 2014–present | |||||||||
Genres |
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Subscribers | 1.11 million (Dim Cook Guide) 1.32 million (Gao Shen Ma) | |||||||||
Total views | 206 million (Dim Cook Guide) 402 million (Gao Shen Ma) | |||||||||
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Chinese name | ||||||||||
Hanyu Pinyin | Mǎtián | |||||||||
Yue: Cantonese | ||||||||||
Jyutping | Maa5tin4 |
Last updated: 17 June 2023
Martin (traditional Chinese: 馬田; simplified Chinese: 马田) is a Hong Kong YouTuber, television personality, and author. He created the YouTube cooking channel Dim Cook Guide (traditional Chinese: 點 Cook Guide; simplified Chinese: 点 Cook Guide) on 21 February 2014, growing it to be ranked third by number of subscribers for Hong Kong YouTube channels in 2021.
On Dim Cook Guide, Martin posts videos about how to cook food in different ways, aiming to showcase the most popular dishes that are available in local eateries. Martin posts travel vlogs and conducts food and product reviews. Martin co-created the YouTube channel Gao Shen Ma (Chinese: 搞神馬) with Taiwanese gaming YouTuber Ashan Kouki . The channel features mo lei tau humour as well as entertainment, lifestyle, kuso, Internet challenges, and unboxing content. It reached 1.3 million subscribers by the end of 2022.
Martin authored two cookbooks and started Delicious Cow Shop (
YouTube channel
Before becoming a YouTuber, Martin was employed at a production company where his work involved taking photographs and film videos.
Martin's viewers call him Nam Tin (
On his YouTube channel, Martin posts travel vlogs to Japan, Taiwan, and other places.[3] He conducts reviews of food and products and posts videos of his trying different kinds of alcohol.[7] Martin collaborated with the YouTube channel Corrupt the Youth (Chinese: 好青年荼毒室) on the video series "Philosophy can make a living" (Chinese: 哲學有飯開).[3] He collaborated with the singer and actor Ronald Cheng's YouTube channel Running Team on a 2021 video showing Martin using a washing machine to make soup.[8] In 2015, Martin and Cherry created a sponsored video for Nestlé about the company's tofu product which played in supermarkets whenever customers scanned the QR code.[2] In 2017, Martin partnered with Coca-Cola and Le Creuset to use the companies' soda and cookware, respectively, to make three dishes.[9] When Martin considers requests from companies to advertise in his videos, he assesses how the companies' reputation will affect his reputation. His income is unstable. With a limited number of companies to select from to do sponsored videos, Martin sometimes fails to receive sponsorship revenue that month.[10] His YouTube channel has three membership tiers that in 2022 cost HK$25 (US$3), HK$100 (US$13), and HK$200 (US$26). The lowest tier gave members priority purchasing of his products and allowed for emoji stickers; the middle tier allowed members to receive discounts on products; and the highest tier included the members' names in a thank you at the end of his videos.[11]
In 2017, Martin started the YouTube channel Gao Shen Ma (Chinese: 搞神馬) with Ashan Kouki (Chinese: 阿神), a Taiwanese YouTuber who has the largest gaming channel in Taiwan.[6][12] The channel reached one million subscribers in two years.[12] According to Yahoo! News, through its mo lei tau humour and rapport between the creators, the channel accrued 1.3 million subscribers by the end of 2022. Gao Shen Ma features entertainment, lifestyle, kuso, Internet challenges, and unboxing content.[6][12] Chinese Television System said that netizens are entertained through the chemistry between the duo formed from their cultural and language differences and their pleasant, sweet, and humorous interactions.[13]
Business and writing career
Martin founded Delicious Cow Shop (Chinese: 牛旨商店), a hot pot online store.[10] It primarily sells Japanese ingredients.[3] He wrote two cookbooks: Dim Cook Guide—Hell Chef's Turnaround Gift (Chinese: 點Cook Guide──地獄廚神翻身恩物) and Martin Takes You to Deconstruct Desserts: From Entry to Advanced, a Book to Learn Professional-level Baking Techniques (Chinese: 馬田帶你解構甜點:從入門到進階,一本學會職人級烘焙技法). HK01 described both books as selling well.[10]
Television career
Martin competed in the eighth episode of the
He was a guest star on the 2022 cooking show Cooking in Pandemic from the free-to-air Hong Kong television channel HOY TV.[15][16] Martin cohosted the television programme Farmer Martin with Sammie Yu . The show aired its first episode on 26 September 2022 on HOY TV. Searching for special ingredients and food, the duo featured Hong Kong farms, fisheries, and factories.[17][18]
Bibliography
- Martin 馬田 (2019). 點CookGuide──地獄廚神翻身恩物 [Dim Cook Guide—Hell Chef's Turnaround Gift] (in Chinese). Hong Kong: .
- Martin 馬田 (2021). 馬田帶你解構甜點:從入門到進階,一本學會職人級烘焙技法 [Martin Takes You to Deconstruct Desserts: From Entry to Advanced, a Book to Learn Professional-level Baking Techniques] (in Chinese). Taipei: .
Footnotes
References
- ^ a b Lee, Ga-sin 李嘉倩 (18 September 2017). "人人想做KOL 網紅YouTuber吸金背後【有片】" [Everyone wants to be a KOL, behind the money-absorbing YouTuber 【There is a film】】]. Hong Kong Economic Times (in Chinese). Archived from the original on 17 June 2023. Retrieved 17 June 2023.
- ^ New Mondaythe originalon 17 June 2023 (in Chinese). Archived from . Retrieved 17 June 2023.
- ^ a b c d e f g h Chan, Bak-yu 陳栢宇 (24 September 2020). "【踢館】「準百萬YouTuber」馬田挑戰老師傅 吸金力強拍片係副業" [[Kick Hall] "Quasi-million subscriber YouTuber" Martin challenged the master. He attracts money and make videos as a sideline business] (in Chinese). HK01. Archived from the original on 17 June 2023. Retrieved 17 June 2023.
- ^ Fennie (19 January 2021). "訂閱多不代表收入高!盤點20位香港YouTuber最高收入 單靠廣告竟然月入20萬!" [More subscribers does not mean higher income! Inventory of the 20 highest-earning YouTubers in Hong Kong who earned HK$200,000 a month from advertising alone!]. TopBeauty HK (in Chinese). Archived from the original on 17 June 2023. Retrieved 17 June 2023.
- ^ Oriental Daily (in Chinese). 11 May 2015. Archived from the originalon 17 June 2023. Retrieved 17 June 2023.
- ^ a b c Jian, Ziqiao 簡子喬 (7 November 2022). "百萬 YouTuber 搞神馬2年8月終於合體!最想對方的瞬間:觀看數一直下降時" [Million-subscribed YouTubers of Gao Shen Ma finally got together after two years and eight months! The moment you miss the other person the most: When the number of views keeps dropping] (in Chinese). Yahoo! News. Archived from the original on 17 June 2023. Retrieved 17 June 2023.
- ^ a b c d Leung, Jenny (7 April 2020). "Best YouTube cooking channels for budding chefs in Hong Kong". Time Out. Archived from the original on 17 June 2023. Retrieved 17 June 2023.
- ^ Chan, Bak-yu 陳栢宇 (9 February 2021). "鄭中基孖馬田講「廚房之匪夷所思」 爆侍應推介周星馳橙汁撈飯" [Ronald Cheng and Martin talked about "The Incredibles of the Kitchen". The waiter recommended mixing Stephen Chow's orange juice with rice] (in Chinese). HK01. Archived from the original on 17 June 2023. Retrieved 17 June 2023.
- ^ "可口可樂 x Le Creuset限量廚具 + 可樂豬手食譜" [Coca-Cola x Le Creuset Limited Kitchenware + Coke Pork Knuckle Recipe]. Weekend Weekly (in Chinese). 1 November 2017. Archived from the original on 17 June 2023. Retrieved 17 June 2023.
- ^ a b c d Yau, Ngoi-lam 邱愛霖 (28 December 2022). "「百萬YouTuber」馬田宣布減產 傳拍片月賺6萬收入高過藝人" ["Million YouTuber" Martin announces production cuts. He makes HK$60,000 a month for filming, which is higher than that of artists] (in Chinese). HK01. Archived from the original on 17 June 2023. Retrieved 17 June 2023.
- ^ Lam, Ou-lei 林奧莉 (25 March 2022). "蘇施黃YouTube推800元月費會員 夠睇Netflix或Disney+一年有找" [Suzie Wong's YouTube pushes HK$800 monthly membership, which is enough to watch Netflix or Disney+ for a year.] (in Chinese). HK01. Archived from the original on 17 June 2023. Retrieved 17 June 2023.
- ^ ETtoday (in Chinese). Archived from the originalon 17 June 2023. Retrieved 17 June 2023.
- ^ "【網路溫度計】年紀最小才20歲!揭密台灣20大「最具領袖價值」YouTuber" [[Internet Thermometer] The youngest is only 20 years old! Revealing Taiwan's Top 20 "Most Leader-worthy" YouTubers] (in Chinese). Chinese Television System. 30 December 2019. Archived from the original on 17 June 2023. Retrieved 17 June 2023.
- ^ "【從數據認識經濟】香港前7大Youtuber單月廣告收入有多少?" [[Understanding the economy from data] How much is the monthly advertising revenue of the top 7 YouTubers in Hong Kong?]. Business Digest (in Chinese). 6 January 2022. Archived from the original on 17 June 2023. Retrieved 17 June 2023.
- ^ Chan, Bak-yu 陳栢宇 (4 April 2022). "疫境中的餐桌︱開電視集結大量靚女主持 林泳淘原來唔比名廚弱?" [Cooking in Pandemic︱Turn on the TV and gather a large number of beautiful female hosts. Wingto Lam is not weaker than a famous chef?] (in Chinese). HK01. Archived from the original on 17 June 2023. Retrieved 17 June 2023.
- ^ "香港開電視《疫境中的餐桌》陪你煮快靚正家常菜 另推開電視套餐盡享" [Hong Kong TV "Cooking in Pandemic" will accompany you to cook fast and delicious home-cooked dishes. Also launched TV packages to enjoy discounts]. Headline Daily (in Chinese). 13 April 2022. Archived from the original on 17 June 2023. Retrieved 17 June 2023.
- ^ 余思敏拍飲食節目趁機「搵食」自肥 "【馬田港原味】子女升小學可重拾主持工作 余思敏拍飲食節目趁機「搵食」自肥" [[Farmer Martin] with children going to primary school so she can resume hosting work, Sammie Yu films food and drink program to make a living and fatten herself]. Hong Kong Economic Times (in Chinese). 21 September 2022. Archived from 余思敏拍飲食節目趁機「搵食」自肥 the original on 17 June 2023. Retrieved 17 June 2023.
- ^ "香港開電視新節目《馬田港原味》《一公升眼淚》 余思敏遍尋「港」味道曬黑跌磅 林希靈成喊包 感觸良多" [Hong Kong launches new TV programmes "Farmer Martin" and "1 Litre of Tears". Sammie Yu searched for the taste of Hong Kong to tan and lose weight. Agnes Lam is a crybaby, having feelings of being moved a lot]. East Week (in Chinese). 21 September 2022. Archived from the original on 17 June 2023. Retrieved 17 June 2023.
External links
- Official website
- 點 Cook Guide's channel on YouTube