Max Keith

Max Keith (1903 –1987

Third Reich

.

Keith began working at the German subsidiary of

Second World War. Following Powers' death in 1938, Keith took over the subsidiary. After the outbreak of the war, Keith worked with the German bureaucracy, and was appointed to the "Office of Enemy Property", hence avoiding nationalization of the subsidiary.^[1]^[2]

Coca-Cola GmbH was unable to obtain Coca-Cola syrup during World War II, because of the Allied blockade. The supply of regular Coca-Cola ran out in 1942, having been reserved primarily to wounded soldiers in hospitals.^[2] To keep the plant in operation, Keith developed a fruit flavored drink made from apple fiber, left over from cider pressings, and whey, a byproduct from cheese manufacture, creating Fanta.^[3] The drink sold three million cases in 1943, sustaining the firm's business in Germany.^[2] In 1945, at the last stages of the war, Keith was ordered by a German general to rename the subsidiary but he refused, and the general was killed in an air raid before any action was taken against Keith.^[2]

References

^ "History of the Soft Drink Fanta". Culinary Arts 360. RR Donely. December 4, 2007. Archived from the original on October 6, 2014. Retrieved March 25, 2015.
^
ISBN 9780465046997
.

^ "FACT CHECK: Fanta and the Nazis". Snopes.com. Retrieved December 1, 2018.

This German business-related biographical article is a stub. You can help Wikipedia by expanding it.

[1] "History of the Soft Drink Fanta". Culinary Arts 360. RR Donely. December 4, 2007. Archived from the original on October 6, 2014. Retrieved March 25, 2015.

[for-2] 
ISBN 9780465046997
.

[3] "FACT CHECK: Fanta and the Nazis". Snopes.com. Retrieved December 1, 2018.

[1]

[2]

[3]