Men Against Rape and Discrimination
Founded | March 2013 |
---|---|
Founder | Farhan Akhtar |
Type | Social campaign |
Location |
|
Men Against Rape and Discrimination (MARD/M.A.R.D) is a 2013 social campaign launched by India film director and actor
From its launch, the campaign became a topic of discussion in several social networking sites and has received positive feedback from actors like Shahrukh Khan, Priyanka Chopra, Arjun Rampal, and Hrithik Roshan.[1][4]
History
Akhtar conceived MARD after an incident in August 2012. Pallavi Purkayastha, a Mumbai lawyer,[5] was brutally murdered by her watchman for fighting for her dignity because he tried to sexually assault her. Akhtar launched his campaign in March 2013.[1]
Initiatives
If you are a man who respects women... her rights, her dignity, her independence, her mind, her body, her life... you are a #MARD.
Farhan Akhtar at Twitter, 9:03 PM, 9 March 2013 (IST)[6]
In March 2013, Akhthar performed at a college concert in Bangalore wearing a t-shirt with MARD's logo.[7] He also attempted to popularize this campaign using social networking sites. The tweets posted by Akhtar were hugely popular. In an interview, Akhtar stated that he wanted to bring the campaign to education institutions, such as schools and colleges, "to drive home the message that women need to be respected."[1][7]
Farhan Akhtar, who initiated the social campaign, was also seen promoting the cause at Indian Premiere League season six where he distributed 70,000 moustaches among the audience on 26 April 2013 at Eden Gardens,
Actor Mahesh Babu and cricketer Sachin Tendulkar joined the initiative in June 2013. Both Mahesh Babu and Sachin Tendulkar lent their voice to record a poem, written by Farhan's father Javed Akhtar.[8][9]
Reactions
After its launch, the campaign became a trending topic on different
See also
- 2012 Delhi gang rape case
- Criminal Law (Amendment) Ordinance, 2013
References
- ^ a b c d e "Farhan Akhtar launches campaign against 'rape and discrimination'". The Times of India. Archived from the original on 30 March 2013. Retrieved 15 March 2013.
- ^ "Farhan Akhtar Starts 'MARD' (Men Against Rape and Discrimination)". Business of Cinema. Retrieved 15 March 2013.
- ^ "Farhan Akhtar to lead campaign against 'rape and discrimination'". Aaj TV. Retrieved 15 March 2013.
- ^ "Bollywood filmmaker launches 'MARD' campaign against rape, discrimination". 7 Days in Dubai. Archived from the original on 16 March 2013. Retrieved 15 March 2013.
- ^ "Mumbai law graduate Pallavi Purkayastha's killer was driven by lust". The Times of India. 11 August 2012. Archived from the original on 19 October 2012. Retrieved 15 March 2013.
- ^ "Farhan Akhtar tweet". Twitter. Retrieved 15 March 2013.
- ^ a b c d "Farhan Tweets up a MARD storm". India Today. Retrieved 15 March 2013.
- ^ "Farhan Akhtar's MARD Campaign; Adam Gilchrist, Gautam Gambhir, Shaan, SRK Sport Moustaches [PHOTOS] – International Business Times". Ibtimes.co.in. 28 April 2013. Retrieved 12 June 2013.
- ^ TNN. "Mahesh, Sachin Tendulkar join hands for MARD". The Times of India. Archived from the original on 13 June 2013. Retrieved 12 June 2013.