Michael A. Miles

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Michael A. Miles (1940–2013) was an American marketer and businessman from Washington, D.C., who served as chief executive of

AMR Corporation, and Citadel Broadcasting Corporation. From 1961 to 1971 he was an advertising executive at Leo Burnett Co. He was also a trustee of Northwestern University. He died on November 10, 2013, from complications of a brain tumor.[1]

Education

Miles attended Woodrow Wilson high school in Washington, D.C., and

Medill School of Journalism
.

Business career

Miles began his career at

Colonel Harlan Sanders and restoring trust with franchisees.[3]
He is in large part responsible for the company's large market share today.

In 1983, Mr. Miles was hired away from KFC by

Dart & Kraft Co., where he became president and chief executive in 1985. He helped to orchestrate the $13 billion merger of Philip Morris and Kraft in 1988, at the time one of the largest merger deals in history. He became chairman and CEO of the two companies in 1991, and was notably the first non-smoking chief executive of a major tobacco company. At Kraft, Miles became well known for his mentorship of up-and-coming managers, and established a development program called the "Leadership Corridor," featured in the Harvard Business Review, which fostered current executives of companies including Gillette, CVS, and Sears Roebuck, among multiple others. In 1993, his decision as CEO of Philip Morris to cut the price of Marlboro cigarettes by 20% resulted in the so-called Marlboro Friday
stock plunge, as consumers feared the decline of big name brands.

Boards of directors

Following his executive career, Michael Miles served as a director on the board of numerous Fortune 500 companies, including Dell, Time Warner, Sears, Morgan Stanley, and American Airlines. As a director, he was known for his pragmatic, no-nonsense business approach and his decisive nature.

Personal life

Miles met his wife, Pamela, while they were both undergraduates at Northwestern University. They enjoyed 52 years of marriage, and have two sons, Michael and Christopher, as well as 5 grandsons.

References

  1. ^ Bob Goldsborough (November 26, 2013). "Michael A. Miles, 1939-2013". Chicago Tribune.
  2. Advertising Age
    .
  3. ^ "Former Kraft & Philip Morris CEO Michael Miles Passes Away". Convenience Store News. November 12, 2013.

External links