Raffles (cigarette)

Raffles (also known as Players in the United States; now Virginia S by Raffles) was a British brand of cigarettes which was owned and manufactured by Philip Morris USA in the U.S. and by Philip Morris International outside of the U.S.^[5][6]

History

In August 2001,

In May 2011, the name of the brand was changed from Raffles to Virginia S by Raffles. Philip Morris Marketing Director Xavier Ducarroz described the rename as a move to a "contemporary look and feel."[8]^[9]

Advertising

Various poster and magazine adverts, as well as promotional merchandise, were made to promote the brand in the 1980s and 1990s.^[10][11][12]

See also

• Tobacco smoking

References