Mike Sergeant

Mike Sergeant
Mike Sergeant
	Cambridge
Occupation(s)	Author, consultant, broadcaster
Television	BBC News
Parent	John Sergeant ; Mary Smithies
Website	http://www.sergeantconsulting.com

Michael Sergeant is an

BBC News Channel. He announced his departure from mainstream broadcasting in October 2014, joining public relations

firm Headland as a client-facing director. He left Headland in 2017 to form his own communications company, Sergeant Consulting. He is the author of PR for Humans: how business leaders tell powerful stories.

Early career

After receiving an MA in Economics from

Cambridge University, Sergeant started his career in the media by working for the Associated Press Television News. Following one year at the news channel, Sergeant moved to Sky News, becoming their first e-commerce correspondent, covering events such as the dot-com bubble. He soon left the channel to join the BBC.^[1]

Career

After leaving Sky News in 2001, Sergeant joined the BBC as a business reporter, working across the BBC's business output, including World Business Report and BBC Breakfast. He then worked exclusively for BBC Breakfast, covering business events and planning segments. He also briefly worked as a political correspondent during the 2005 General Election.^[2]

Following a successful six years in business, Sergeant became the BBC's

Gaza War and the Arab Spring

.

He then returned to his business and political roots, becoming a correspondent for politics, business and general news.

He has worked as the BBC's local government correspondent and was a regular contributor to the

BBC News Channel

.

In October 2014, Sergeant announced his departure from the BBC after 13 years. He subsequently joined PR and media agency Headland as a client-facing director.[3]