MobaHo!
MobaHO! (モバHO!) was a mobile satellite digital audio/video subscription based broadcasting service in Japan, whose services began on October 20, 2004 and ended on March 31, 2009 at 3:00 pm Japan time. MobaHO! used the ISDB digital broadcast specification. The satellite, MBSat 1,[1] providing this service was jointly owned by SK Telecom of South Korea and Mobile Broadcasting Corporation (MBCO) of Japan;[2] TU, South Korea's now defunct S-DMB mobile television service under SK Telecom, used to share same satellite.
A number of receivers were available for this service: portable receivers with built-in QVGA LCD screens, car-use, a laptop-use
Satellite
[3] The service used the MBSat 1 (Mobile Broadcasting Satellite, also known as Hanbyul, COSPAR 2004-007A) satellite. The satellite was a joint venture of SK Telecom of South Korea and Mobile Broadcasting Corporation of Japan. The satellite was launched 13.03.2004 on an
The broadcasting of the satellite ceased 31 March 2009.
After the bankruptcy of MobaHO!, the satellite was sold to Asia Broadcasting Satellite (ABS) of China in 2013 and moved to 75 degrees East and renamed ABS 2i. Later it was named ABS 4 (Mobisat).
Technical information
This service used ISO MPEG-4 Version 1 Simple Profile @ L3 video and AAC audio encapsulated in MPEG transport stream. The maximum supported resolution was 320x240 pixels (QVGA), and the maximum video bitrate was 384 kbit/s at a frame rate of 15 frames per second. Audio conformed to the ISO/IEC 13818-7 AAC LC (Low Complexity) profile, with maximum bitrate of 144 kbit/s and sampling rates up to 48 kHz. The transmission was scrambled using the MULTI2 cipher for conditional access.
This service was broadcast over 2.6 GHz
Financial issues
The company had expected to attract a million subscribers by 2008, but had only reached about a hundred thousand. The company ceased operations on March 31, 2009.
Receiver devices
MTV-S10 by Toshiba, 4E-MB1 by SHARP, MBR0101B by MBCO, MBT0102A by MBCO -
- Mobile phone: Music Porter X by DoCoMo
- and more
Program Channels
MobaHO! broadcast eight video channels to its subscribers, as well as a wide array of audio channels.[4]
Most MobaHO! music channels were produced in-house and featured popular genre in the Japanese and Korean languages for their respective markets. They also carried several commercial and non-commercial
With a licensed bandwidth equal to that of both Sirius and XM, MobaHO! was able to offer approximately thirty predominantly music, audio channels plus seven video channels, including news, horse racing, and family and children's programming.
See also
References
- ^ "MBSat 1 (Hanbyul) → ABS 2i → ABS 4 (Mobisat)". Gunter's Space Page.
- ^ "モバイル放送「モバHO!」、10月20日より本放送開始-新幹線、高速道路でも視聴可能。3年で加入200万人目指す". Impress AV Watch. 4 October 2004. Retrieved 4 February 2014.
- ^ "MBSat 1 (Hanbyul) → ABS 2i → ABS 4 (Mobisat)".
- ^ "「モバHO!」3月末に終了 ワンセグに敗北". ITmediaニュース. 29 July 2008. Retrieved 4 February 2014.