Mr Sheen

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For people and fictional characters with this surname, see Sheen.
A British can of Mr Sheen (2005)

Mr Sheen is the brand name of a range of cleaning materials, mainly floor and furniture polish, created in Australia in the 1950s by Samuel Taylor Pty Ltd.

solvents and is currently manufactured by Reckitt.[1][2] Alongside Australia, Mr Sheen is also available in Jamaica, Kenya, Ireland and the United Kingdom, as well as in Zimbabwe, Zambia and South Africa where it is called Mr Min and in Argentina where it is known as Mr Frend.[1]
The Mr Sheen character and branding, despite numerous revamps, has a high level of recognition amongst consumers, so much so that the company has been able to go for periods of time without even advertising the product, such as in the early 1990s.

History

In the 1950s, the Australian cleaning product market lacked any aerosol-based products, hence the development of Mr Sheen by Samuel Taylor Pty Ltd, it was the first such product to be offered in the Australian market.

First World War biplane pilot (originally voiced by Willie Rushton in the television advertisements) who flies around the house on a dusting cloth cleaning tables, banisters and television sets, using the slogan "Mr Sheen shines umpteen things clean".[3][4][5]

References

  1. ^ a b c d e f g "Mr Sheen". Superbrands. Archived from the original on 10 April 2013. Retrieved 8 August 2014.
  2. Reckitt Benckiser
    . 2011. Retrieved 8 August 2014.
  3. Marketing Magazine
    . Retrieved 8 August 2014.
  4. British Broadcasting Corporation
    . Retrieved 8 August 2014.
  5. TESCO
    . Retrieved 8 August 2014.
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