Mulu (company)

Mulu was an

Visitors to Mulu can browse the recommendations of other users and celebrities without joining the site. When they click through to purchase an item from an online retailer, the retailer sends a portion of the resulting revenue back to Mulu, which distributes it to the recommending user or the charity of his or her choice. Visitors can sign up for a Mulu account using their email address or Facebook account. Once a Mulu user, they are able to create their own recommendations by using Mulu to navigate to the webpage of any online retailer or by installing a bookmarklet to their browser and navigating to a retailer's page outside of Mulu.^[6]

Users are also able to ask and answer questions about products, fashion, interiors, tech, home improvement, books, crafts, and any other product that can be bought online. Answers are search engine optimized to appear in search engine results.^[7]

Mulu announced plans to release an

Mulu's business model is centered around splitting affiliate revenue with users and users' charities. In February, 2012, Forbes highlighted this model as a transparent alternative to other social sharing sites collecting affiliate revenue without disclosing or splitting with users.^[9]

Mulu founder and