Nói Síríus
Parent Orkla ASA | | |
Website | noi.is |
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Nói Síríus is an Icelandic
The company produces Tópas and Opal, "fresh breath products" known for being somewhat bitter and soothing a sore throat with menthol and eucalyptus,
Nói Síríus candies are sold domestically in Iceland and exported, primarily to
Nói Síríus has also been publicly accused of using artwork created by independent artists for their opal packaging without permission.[4]
International expansion
In the late 1990s the company purchased a stake in Laima, Latvia's largest candy manufacturer, but sold it in 2004.[5][6] In March 2006 the company bought English chocolate company, Elizabeth Shaw, but sold it in May 2009 and focused on its own brands.[6]
Acquisition by Orkla
In August 2019, Orkla acquired a 20% minority stake in Nói Siríus.[7] In May 2021, the Norwegian conglomerate completed the acquisition of an additional 80% ownership share in the company, securing full ownership approval from the Icelandic Competition Authority, thereby increasing their stake in the company to 100%.[8]
Candy culture
Chocolate is a mainstay of Icelandic culture. Nói Síríus produces 300,000 chocolate Easter eggs in a nation of 340,000 people.[9] The Easter eggs are made at the company's Reykjavík plant, and a note with a saying is put into each egg.[10] Icelandic liqueurs bearing the Tópas and Opal name have also been introduced, achieving some acclaim, with filmmaker Quentin Tarantino's description of them as "the worst drink on earth" after an evening imbibing them.[1]
The company also made news in 2007 for a controversial marketing campaign and promotion stunt that had people join a Labor Day demonstration with signs labeled with Nói-Síríus-produced Tópas candy while shouting advertising slogans.[11]
References
- ^ a b c d "A Sweet Friend of the Icelandic people; Nói Síríus expands beyond domestic shores". Issues and Images Iceland. 2: 13. 2006.
- ^ Moerland, Mariska (August 13, 2018). "Icelandic Candy You Should Try". WhatsOn Iceland. Retrieved December 4, 2019.
- ^ "Icelandic Easter eggs at Whole Foods". Iceland Review. February 23, 2007. Retrieved December 4, 2019.
- ^ "Odee sakaður um myndstuld á Opal-umbúðum sinum". www.frettabladid.is (in Icelandic). Retrieved 2022-05-27.
- ^ Arklina, Ilze (January 18, 2001). "Deals show some investors are not so sweet". The Baltic Times. Retrieved December 4, 2019.
- ^ a b Gudmundsson, Haraldur (April 16, 2014). "Seldu 434 tonn af sælgæti til átta landa" [434 tons of candy sold to eight countries]. Vísir.is (in Icelandic). Retrieved December 4, 2019.
- ^ White, Martin (August 22, 2019). "Orkla acquires stake in Icelandic chocolate company Nói Siríus". foodbev.com. Retrieved December 4, 2019.
- ^ "Kaup Orkla ASA á öllum eignarhlutum í Nóa Síríusi hf" (PDF). Samkeppni.is (in Icelandic). The Icelandic Competition Authority. 27 May 2021. Retrieved 16 September 2023.
- ^ Eye Candy Summer 2008, Vol. 8, No. 3, Pages 39–42 , DOI 10.1525/gfc.2008.8.3.39 August 7, 2008 Gastronomica
- ^ "Icelanders to Eat One Million Chocolate Easter Eggs". Iceland Review. March 22, 2013. Retrieved December 4, 2019.
- ^ "Nói-Síríus criticized for advertising in demonstration". Iceland Review. May 2, 2007. Retrieved December 4, 2019.