Laima (confectioner)
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Laima is the largest producer of confectionery in Latvia. Its named after Laima, the goddess of fate in Latvian mythology and headquartered in Riga.
History
The company traces its origins to the 19th century when the Theodor Riegert company was one of the largest confectioners in the
The current company name was adopted in 1925 after a merger with two brothers Eliyahu and Leonid Fromenchenko (also spelled Fromchenko). In 1933 Eliyahu Fromchenko founded Elite in Israel at Ramat Gan.[3]
In 1937, the company was sold to the Government of Latvia. During both the 1930s and
After Latvia regained its independence in the 1990s, Laima merged with both Uzvara and cookie, wafer, and cake manufacturer Staburadze to become a single company under the Laima name.
Corporate affairs
Unlike similar regional producers of national brands, such as Lithuania's
Brand recognition
The product in Laima's current range with the longest history is the chocolate candy Serenāde, the recipe for which has remained unchanged since 1937.
In Riga, one of the major landmarks is the
As a publicity gesture, in 2007, Laima gave the inhabitants of Ruhnu island in the Gulf of Riga a 40 kg statue of a bear made of chocolate, to commemorate a brown bear that had swum over, presumably from the Latvian mainland, to the Estonian island.[7]
See also
References
- ^ a b "Pērn būtiski samazinājies "Laimas" un "Staburadzes" apgrozījums, bet pieaugusi peļņa". Kapitāls. 2012-11-23. Archived from the original on 2013-02-19.
- ^ https://web.archive.org/web/20190421111401/http://gramatas.lndb.lv/periodika2-viewer/view/index-dev.html?lang=fr#panel:pp%7Cissue:/g_001_0302015606%7Carticle:DIVL7806%7Cpage:766%7Cquery:LatvijasKreditbanka%7CissueType:B
- ^ The murder of the Jews in Latvia: 1941-1945 By Bernhard Press
- ^ "Par 'Nordic Food' vienīgo īpašnieku kļuvis Daumants Vītols". Delfi. 2012-11-23.
- ^ "Laima verschwindet von der Börse" (in German). nov.ost.info. 2007-07-12. Retrieved 2008-02-02.
- Orkla Group. 2014-09-15. Archived from the originalon 2016-03-08. Retrieved 2014-09-15.
- ^ Sheeter, Laura (2007-04-06). "Latvia bears giant chocolate gift". BBC News. Retrieved 2008-02-02.
External links
- Official website (in Latvian, Russian and English)
- Images of Laima wrapper designs throughout the decades