NORC at the University of Chicago
 | |
| Formation | 1941 |
|---|---|
| Type | Private, nonprofit organization |
| Purpose | Research |
| Headquarters | Chicago, Illinois, U.S. |
Parent organization | University of Chicago |
| Website | norc |
Formerly called | National Opinion Research Center |
NORC at the University of Chicago, previously the National Opinion Research Center, is an independent social research organization in the United States. Established in 1941, its corporate headquarters is located in downtown Chicago, with offices in several other locations throughout the United States. Organized as an independent corporation, more than half its board comes from faculty and administration of the University of Chicago. It also jointly staffs some of the university's academic research centers.[1]
History
The organization was founded by researcher Harry Field in 1941 as the National Opinion Research Center, with financial support from department-store heir and newspaper owner Marshall Field III (no relation) and the University of Denver, where it was located.[2] The center moved to the University of Chicago in 1947. Since its founding, NORC at the University of Chicago has conducted numerous social research projects involving opinion surveys, panel surveys, and marketing research. It also has conducted other data collection efforts for government agencies, nonprofit agencies, and corporations.
Data from surveys are also often analyzed in a wide range of social sciences, especially sociology. NORC is best known for its large, national surveys, but has also conducted qualitative and quantitative analyses, longitudinal analyses, methodological studies, and international projects.
Clients
NORC clients have included:
- American Bar Association - Women of Color in Law Firms Survey and Focus Groups[3]
- Centers for Disease Control and Prevention (CDC) – National Immunization Survey (NIS),[6] National Flu Survey[7]
- CNN – Florida Ballot Project[8]
- Federal Reserve Board – Survey of Consumer Finances[9]
- NASA – Community Reactions to Sonic Booms,[10] Effects of Sonic Boom on People[11][12]
- New York Times – Florida Ballot Project[8]
- Tribune Company – Florida Ballot Project[8]
- U.S. Census Bureau – Integrated Communications Program (ICP) Evaluation[13]
- U.S. Department of Defense – Camp Lejeune Environmental Health Survey[14]
- U.S. Department of Education – Survey of Earned Doctorates[15]
- U.S. Department of Energy – Commercial Buildings Energy Consumption Survey[16]
- U.S. Department of Labor Bureau of Labor Statistics – National Longitudinal Survey of Youth[19]
- Wall Street Journal – Florida Ballot Project[8]
- World Bank – Survey Data Collection for Impact Evaluation[20]
Notable projects
- AP Votecast, 2018–present: A survey system of voters and non-voters developed with the
- National Survey of Children's Health, 2003–present: Examines the physical and emotional health of children ages 0–17 years of age. Funded by U.S. Department of Health and Human Services.
- National Immunization Survey (NIS), 1994–present: Provides the public with important statistics about childhood immunization and related health matters. Funded by the CDC.[6]
- Federal Reserve Board.[9]
- U.S. Census, it is the second most frequently analyzed source of information for the social sciences in the United States. Funded by the Sociology Program of the National Science Foundation.[23]
- National Longitudinal Survey of Youth (NLSY), 1966–present: Asks questions about economic, social, and academic experiences of the subjects. The survey also researches issues related to youth entry into the work force. Funded by the Bureau of Labor Statistics, U.S. Department of Labor.[19]
- 2012 NORC Presidential Election Study, September–November 2012: Nonpartisan study of public opinion on candidate favorability, perception of the economy, issue knowledge, and healthcare before and after the presidential election.[24] Funded by NORC at the University of Chicago.
- Making Connections Survey (MCS), 2002–2011: Neighborhood-based, longitudinal and cross-sectional surveying residents in ten low-income communities across the United States. It serves as an evaluation of a larger AECF-supported initiative and was designed to collect data measuring how neighborhood change affects the well-being of children. The final survey dataset includes responses from roughly 28,000 interviews at three points in time. Funded by the Annie E. Casey Foundation.
- National Survey of Children with Special Health Care Needs (NS-CSHCN), 2002–2010: The primary goals of this survey are to assess the prevalence and impact of special health care needs among children in the U.S., and to evaluate change over time. Funded by the Maternal and Child Health Bureau, Health Resources & Services Administration, U.S. Department of Health and Human Services.
- 2000 U.S. Presidential Election. Funded by The New York Times, The Washington Post, Wall Street Journal, CNN, Tribune Company, Palm Beach Post, St. Petersburg Times, and Associated Press.[8] NORC was featured in the 2003 documentary film Orwell Rolls in His Grave.
- Sonic Boom Tests Reactions, 1961–1962: Public opinion measurement for the infamous sonic boom tests over Oklahoma City, which were intended to measure the impact of supersonic transports (SSTs) over populated areas. Funded by NASA.[10][11][12]
Services
- AmeriSpeak, October 2014–present: A representative cross-section of U.S households for the scientific study of public opinion. AmeriSpeak panelists take part in online and telephone surveys regarding current events, social and political trends, health care, government policies and programs, and consumer products and trends. Funded by NORC at the University of Chicago.
- AmplifyAAPI, 2023–present: NORC’s first representative survey panel focusing on Asian Americans, Native Hawaiians, and Pacific Islanders. It is funded by NORC with support from AARP and initial funders include The Rockefeller Foundation.
Controversies
In October 2023, United States Department of Labor and NORC reached a conciliation agreement to resolve alleged hiring discrimination against Asian applicants for positions as coronavirus contact tracers between May 2020 to August 2021. NORC agreed to pay $95,000 in back wages and interest to 107 Asian applicants and also review its hiring policies, procedures, and trainings so they are free from discrimination in accordance to Executive Order 11246.[25]
References
- ^ "NORC and the University of Chicago". NORC.org. Retrieved 2018-12-12.
- ^ "1941 NORC: the Beginning". NORC. Retrieved 2022-04-24.
- ^ "Visible Invisibility: Women of Color in Law Firms" (PDF). American Bar Association. 2005. Retrieved September 17, 2023.
- Bill and Melinda Gates Foundation. October 2003. Retrieved August 13, 2011.
- ^ "Washington State Achievers Program: Five Years of Changing Lives". Bill and Melinda Gates Foundation. May 23, 2006. Retrieved August 13, 2011.
- ^ a b "NCHS Home > Surveys and Data Collection Systems > National Immunization Survey: Welcome Survey Participant". Centers for Disease Control and Prevention. 2011. Retrieved August 13, 2011.
- ^ "Information about the National Flu Survey" (PDF). Centers for Disease Control and Prevention. Retrieved August 15, 2011.
- ^ New York Times. Retrieved August 13, 2011.
- ^ Federal Reserve Board. Retrieved August 13, 2011.
- ^ a b "Community reactions to sonic booms" (PDF). NASA. August 1962. Retrieved August 13, 2011.
- ^ a b "Effects of sonic boom on people - St. Louis, Missouri, 1961-1962". NASA. May 1, 1966. Archived from the original on September 19, 2015. Retrieved August 13, 2011.
- ^ a b "EFFECTS OF SONIC BOOM ON PEOPLE: ST. LOUIS, MISSOURI, 1961-1962". Defense Technical Information Center. May 1, 1966. Archived from the original on April 8, 2013. Retrieved August 13, 2011.
- U.S. Census Bureau. March 15, 2012. Retrieved August 14, 2011.
- U.S. Department of Defense. November 1, 2000. Retrieved August 13, 2011.
- U.S. Department of Education. 2011. Retrieved August 14, 2011.
- U.S. Department of Energy. April 15, 2008. Retrieved August 13, 2011.
- ^ Fessenden, Ford (May 16, 2012). "NCHS Home > Surveys and Data Collection Systems > State and Local Area Integrated Telephone Survey: National Survey of Children's Health". Centers for Disease Control and Prevention. Retrieved August 13, 2011.
- U.S. Department of Health and Human Services. Retrieved August 15, 2011.
- ^ a b "A Guide to the 1979–2000 National Longitudinal Survey of Youth Data" (PDF). Bureau of Labor Statistics. December 2001. Retrieved August 13, 2011.
- ^ Hughes, Sarah (January 15, 2008). "Survey Data Collection for Impact Evaluation" (PDF). World Bank. Retrieved August 13, 2011.
- ^ "AP VoteCast | NORC.org". www.norc.org. Retrieved 2018-11-09.
- ISSN 0099-9660. Retrieved 2018-12-12.
- ^ "The General Social Survey (GSS) The Next Decade and Beyond: An Overview of the General Social Survey" (PDF). National Science Foundation. May 2007. Retrieved August 13, 2011.
- ^ "Home > Our Research > Projects > 2012 NORC Presidential Election Study". NORC at the University of Chicago. 2012. Retrieved March 18, 2013.
- ^ "US Department of Labor resolves alleged hiring discrimination found in routine evaluation of National Opinion Research Center hiring practices". United States Department of Labor Office of Federal Contract Compliance Programs. October 2, 2023. Retrieved October 7, 2023.