National Beverage

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For the concept of a national drink, see List of national drinks.
National Beverage Corp.
ProductsSoft drinks
RevenueIncrease US$1,172.9 million (2023)
Increase $142.2 million (2023)
12.1% profit margin
OwnerNick A. Caporella (77%)[1]
Number of employees
Increase 1,640 (April 27, 2019)
Subsidiaries
  • Big Shot Beverage Co.
  • Everfresh Beverages, Inc.
  • Faygo Beverages, Inc.
  • LaCROIX Beverages, Inc.
  • National Retail Brands, Inc.
  • Shasta Beverages, Inc.[1]
Websitenationalbeverage.com

National Beverage Corp. is an American beverage developer, manufacturer, and distributor based in

Shasta, and Faygo.[1]

History

The company was formed in 1985 by

store brands.[1]

In 1991, National Beverage went public to sell Burnup & Sims's shares in National Beverage, which was partially successful. A Burnup & Sims stockholder sued due to Caporella's salary from Burnup and percentage of revenue from National Beverage, forcing Caporella to spend less time managing the company. In the early 1990s, Spree, an all-natural, carbonated soft drink, and Big Shot, a regional, multiflavored soft drink line, were acquired. In 1992, the US Navy contracted for the manufacture of "Sea", their ship store's brand. In the mid-1990s, juice producer, Everfresh Beverages Inc. and WinterBrook Corp., a carbonated and still water producer, became subsidiaries of National. WinterBrook brought three brands to the National Beverage group of companies: Cascadia, WinterBrook Clear, and LaCroix. National acquired Home Juice Company, home of the Home Juice and Mr. Pure brands, at the end of the 1990s.[1]

In the early 2000s, National purchased Beverage Canners International Inc.,

private-label bottling. National moved to create new products for specific markets starting in 2003 with Shasta Shortz, a kid-focused soda. Also that year, Fruitika, a fruit nectars line, went out to the stores. In 2004, Diet Shasta started using Splenda No Calorie Sweetener.[1]

National also launched new energy drink lines starting with Rip It, a general energy drink line. A woman-focused line, Chic, and Freek for teenagers and young adults, soon followed.[1] National also tried a coffee-based energy drink, Triple Hit.[4]

List of brands

References

  1. ^ a b c d e f g "National Beverage." International Directory of Company Histories. The Gale Group, Inc, 2006. Answers.com 15 Jul. 2008.
  2. ISBN 978-1-55862-592-1
    .
  3. ^ "Faygo Sold to National Beverage Corp". AP News. April 9, 1987. Retrieved 2022-03-05.
  4. ^ "Double Hit Maximum Energy". Reviews. Bevnet.com. Retrieved 23 April 2012.

External links

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