Neue Werbung
German Democratic Republic | |
| Based in | East Berlin |
|---|---|
| Language | German |
Neue Werbung (
East German trade magazine specializing on advertising. Originally subtitled Fachzeitschrift für Werbung, Gebrauchsgrafik und Dekoration, the magazine was published between 1954 and 1991.[1] Its headquarters was in East Berlin
.
History and profile
Neue Werbung was established in 1954.trademarks, industrial design, currency designs, and catalogue shopping.[3] The magazine covered retailing activities in the country.[5]
Neue Werbung had nearly a circulation of 17,000 copies.[2] In 1959 its subtitle was redesigned as Fachzeitschrift für Theorie und Praxis der Sozialistischen Wirtschaftswerbung (German: Professional Journal for the Theory and Practice of Socialist Commercial Advertising).[3] The magazine ceased publication in 1991.[1]
References
- ^ a b c "Literaturverzeichnis". DDR-Werbung (in German). Retrieved 29 January 2017.
- ^ a b c ""Mass and Class" – Advertising and Commercial Art in East Germany". Central Berlin. 24 March 2016. Retrieved 29 January 2017.
- ^ ISBN 978-1-317-20328-5.
- ISBN 978-0-8078-9941-0.
- ISBN 978-0-19-982767-1.