Non-store retailing
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Non-store retailing is the selling of goods and services outside the confines of a retail facility. It is a generic term describing
. Direct selling includes party sales and all forms of selling in consumers' homes and offices, including even garage sales.Non-store retailing, sometimes also labelled home shopping, is consistently achieving double-digit growth, and slowly taking a bigger share of overall retailing. In the first quarter of 2014 online sales in the US represented over 6% of all sales.[1] However, in product niches such as travel, books, and media, the share is significantly higher. As of March 2014, 19.5% of all book sales made by Amazon are for their Kindle e-book reader.[2] Fashion and lifestyle brands have entered the non-store retailing space including Everlane, Dollar Shave Club, and Tieks. According to Eurostat, 38% of European consumers consider the internet as the most important source of information about travel [3] and 42% of consumers purchased travel services over the internet in 2008.[4]
The non-store distribution channel is marked by low entry thresholds. Compared to store retailing that requires a retail outlet, inventory, cash flow to hire staff and advertising, non-store retail start-ups usually have to invest little to reach out to potential buyers of the goods and services they offer. Non-store retailing is therefore not only used by established
Under European Union law, non-store retailing is heavily regulated.[citation needed] The Distance Selling Directive 97/7/EC (incorporated into UK law as Consumer Protection (Distance Selling) Regulations 2000), the Doorstep Selling Directive 85/577/EEC, the E-Commerce Directive 2000/31/EC and Electronic Commerce Regulations 2002 and the Audiovisual Services Directive 2010/13/EU are the principal regulatory tools to deal with the most technologically intensive but also innovative distribution methods.
See also
References
- ^ "Quarterly Retail E-Commerce Sales - Census Bureau" (PDF). U.S. Department of Commerce. Retrieved 2014-06-27.
- ^ "Amazon Vs. Book Publishers, By The Numbers". Forbes.com. Retrieved 2014-06-27.
- ^ Flash Eurobarometer 258, Survey on the attitudes of Europeans towards tourism, p.39
- ^ Commission Staff Working Document, Report on cross-border e-commerce in the EU, SEC(2009) 283 final, p.5. Based on Eurostat, Information society statistics (2009). Data extracted 3 February 2009
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