North American International Toy Fair
| North American International Toy Fair | |
|---|---|
The Toy Association | |
| Website | toyfairny |
The North American International Toy Fair (formerly the American International Toy Fair and also known as Toy Fair New York) is an annual toy industry
History
Toy Fair began in February 1903. The first event featured less than ten toy companies with Lionel trains among the featured products.[2] As the event expanded, more space was needed which led to toy companies occupying 200 Fifth Avenue, a former hotel site, in 1910. By 1925, it was renamed the International Toy Center.[3]
The 117th annual Toy Fair, held February 22–25, 2020 at the Jacob K. Javits Convention Center, attracted tens of thousands of play innovators (manufacturers, distributors, importers, sales agents, inventors, entrepreneurs, licensors, retail buyers) to preview toys and games across 445,817 net square feet of exhibit space. Nearly 1,000 members of the press attended to report on the top toy trends. Overall, approximately 100 countries were represented at the show.[4]
The 2021 Toy Fair was cancelled to the
Venues
The Javits Center exhibits feature demonstrations and displays in a mostly open trade show setting. Historically, toy district showrooms near the Flatiron building also allowed buyers to consult with sales representatives from the major toy manufacturers in a quieter setting. Each building (they were interconnected by upper story walkways) contained relatively small showrooms from many manufacturers. Products featured included current lines as well as samples of products not yet introduced, or products under development. Many manufacturers staged receptions or events prior to the fair itself for invited buyers, media representatives, or dignitaries.
Attendance
Registration is open to the trade only. Admission for buyers is free, but proof of participation in the toy industry is required. Admission for toy manufacturer employees and media is not free, and credentials are required. Attendees must be aged 18 years or older.
References
- ^ Toy Industry Association Archived February 9, 2006, at the Wayback Machine main site
- ^ Moore, Angela It's Not All Child's Play at Toy Fair Los Angeles Times (February 10, 2003). Retrieved September 8, 2014.
- ^ Sanderson, Peter TOY FAIR 2004 DAY ONE: BATMAN, HARRY POTTER & JUSTICE LEAGUE IGN (February 14, 2004). Retrieved September 8, 2014.
- ^ Association, The Toy. "Sold-Out Toy Fair NY Showcases Toy Industry's Outstanding Creativity & Innovation". www.prnewswire.com. Retrieved September 3, 2021.
- ^ Hayes, Dade (January 12, 2022). "Toy Fair Canceled In NYC For Second Straight Year Due To Covid Concerns". Deadline. Retrieved January 12, 2022.