Omniture

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Adobe Marketing Cloud
Websitewww.omniture.com

Omniture is an

Adobe Marketing Cloud.[2]

History

Prior to the development of Omniture,

NASDAQ with OMTR as its ticker symbol in 2006.[5][6]

Omniture bought

behavioral targeting company Touch Clarity for $51.5 million in 2007.[7] In late 2007 the company acquired web analytics company Visual Sciences, Inc. (formerly WebSideStory) for $394 million,[8] and also purchased Offermatica for $65 million. In September 2008 it agreed to acquire the site search and merchandising aspects of Israeli e-commerce search solution provider Mercado for $6.5 million.[9][10]

On September 15, 2009, Omniture, Inc. and Adobe Systems announced that Adobe would be acquiring Omniture for $1.8 billion.

Day Software and Efficient Frontier, as the main components of Adobe's Digital Marketing Business Unit.[13][14]

In 2009, John Pestana went on to co-found ObservePoint with Rob Seolas.[15]

Adobe vacated the former Omniture offices in Orem, Utah in November 2012, moving a large portion of its Digital Marketing Business Unit to a new facility in Lehi, Utah.

Criticism

Omniture has been accused of using

local network IP addresses (such as 192.168.112.2O7.net, which contains a capital "O", not a zero) in order to hide their involvement in data mining.[16] This has led to speculation that the domain name is used to mischievously or criminally trick users or firewall rules.[17] Omniture's SiteCatalyst and SearchCenter products use the 2o7.net domain name.[18]

Omniture collects data from

Adobe, who use Omniture to collect usage statistics across their products.[17] It is possible to opt out of the Omniture data-collection system, and to block the tracking.[18]

See also

References

  1. ^ "Newsroom | Adobe". omniture.com. Retrieved 2014-03-01.
  2. ^ "How To Gracefully Retire A Brand Name". SearchEngineLand.com. 2012-07-18.
  3. ^ "Former SuperStats co-founder on his 30M daily deals site". Mixergy. Retrieved June 7, 2017.
  4. ^ "Watching Over the Web". ‘’PC Mag’’. Retrieved June 7, 2017.
  5. ^ Mullaney, Timothy. "Omniture's Uphill Battle". BusinessWeek. Bloomberg L.P. Archived from the original on June 13, 2013. Retrieved 14 March 2013.
  6. ^ William Gabrielski (2006-06-26). "Omniture Offering Is Worth Data-Mining". TheStreet.com.
  7. ^ Melissa Campanelli (2007-02-14). "Omniture acquires Touch Clarity". DMNews.
  8. ^ Vishesh Kumar (2007-10-26). "Omniture Deal Delights". The Street.
  9. ^ Omniture (2008-10-14). "Omniture Agrees to Acquire Mercado's Site Search and Merchandising Business". MarketWire.
  10. ^ Don Reisinger (2008-10-14). "Omniture to acquire Mercado assets". CNET.
  11. ^ "Adobe acquires Omniture Software". Adobe Systems.
  12. ^ "Firm for Analyzing Web Traffic Bought by Adobe for $1.8 Billion". New York Times. Associated Press. September 15, 2009. Retrieved January 5, 2014.
  13. ^ Adobe (2009-10-26). "Omniture acquisition FAQ".
  14. ^ Robin Wauters (2011-11-30). "Adobe Acquires Efficient Frontier". TechCrunch.com.
  15. ^ "John Pestana, ObservePoint – Tanner". 2017-02-21. Retrieved 2021-09-08.
  16. ^ a b Arthur, Charles (January 3, 2008). "What is Omniture, and why is it watching me?". The Guardian. Retrieved 2008-06-21.
  17. ^ a b Chartier, David (December 31, 2007). "Adobe, Omniture in hot water for snooping on CS3 users". Ars Technica. Retrieved 2008-06-21.
  18. ^ a b "What is 2o7.net?". Omniture. Retrieved 2008-06-21.
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