Opium (perfume)

Source: Wikipedia, the free encyclopedia.
Opium
Yves Saint Laurent
Flanker(s)Opium pour Homme
Belle d'Opium

Opium is an Oriental-spicy

vetiver.[4]

Naming and theme

Opium caused a stir with its controversial name and brought accusations that brand designer

Chinese Americans demanded a change of the name and a public apology from Saint Laurent for "his insensitivity to Chinese history and Chinese American concerns." They formed a committee called the American Coalition Against Opium and Drug Abuse, which expressed outrage at the choice of a name representing "a menace that destroyed many lives in China."[6] However, the controversy in part helped to aid the perfume's publicity, with the perfume soon becoming a best-selling scent.[4]

For its U.S. launch party in 1978, a

South Street Seaport Museum in New York's East Harbor, and writer Truman Capote sat at the helm of the ship at the party.[4] The ship was draped with banners of gold, red, and purple, and the Oriental theme was displayed with a 1,000-pound (450 kg) bronze statue of the Buddha, decorated with white cattleya orchids.[4] YSL carried the Oriental theme into its packaging design as well—the red plastic container holding the perfume's glass vial, designed by Pierre Dinand,[7] was inspired by inro, the small Japanese lacquered cases that were worn hanging from the obi and held perfumes, herbs and medicines.[8]

Opium, Lilac Perfume Oil and White Musk from The Body Shop, Juniper Breeze from Bath & Body Works and Royal Secret formerly Germaine Monteil were among the perfumes tested in 2003 in a study of the relationship of scents to memory.[9]

Ad campaign controversy

A poster

stiletto heels, seemingly in the throes of ecstasy, with her legs spread apart as she covers one of her nipples with her hand.[10] This ad campaign, photographed by Steven Meisel, was widely seen in print ads and posters in bus shelters in many countries. It won an award in Spain[11] but generated an uproar in other places, particularly in the United Kingdom. The British Advertising Standards Authority received more than 700 complaints from the public, and ordered the posters to be withdrawn on the grounds that they were too sexually suggestive, degrading to women, and likely to cause "serious or widespread offence".[12][13] American journalist Susan Faludi argued that certain perfume ad campaigns pushed "idealization of weak yielding women" to the extreme, citing the Opium advertisement as a primary example.[14]

Opium pour Homme

YSL launched the

cedar and Tolu balsam. Its flask was designed by Jérôme Failliant-Dumas.[15]

Commercials

In 1992 and 1999, U.S. film director David Lynch created commercials for Opium.[16]

References

External links