Pingo Doce

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Pingo Doce - Distribuição Alimentar, S.A.
Websitepingodoce.pt
Pingo Doce (Albufeira)

Pingo Doce (Sweet Drop in English) is one of the largest

Continente which is the largest food retailer in the country[1]).[2]

It belongs to the Portuguese company

Pingo Doce's logo from 1998-2008

Since 2008, the chain uses its current logo, repositioned itself in the market, merged the Feira Nova supermarkets and hypermarkets into the Pingo Doce brand and has done aggressive marketing and advertising campaigns in order to maintain its position.[5] The Jerónimo Martins Group began establishing local businesses in Colombia in March 2013 through Ara.[6] From 2008 to 2010, Pingo Doce took over the Feira Nova brand.[7] In 2021, Pingo Doce popularized the slogan "Quem trouxe, quem trouxe? Foi o Pingo Doce!" (Who brought [it]? Who brought [it]? It was Pingo Doce!) with a catchy Christmas jingle.[8]

See also

References

  1. ^ "Pingo Doce Runs The Biggest Store Network In Portugal, Survey Finds". European Supermarket Magazine. 2023-03-23.
  2. ^ "Pingo Doce vai abrir 50 restaurantes este ano para ser maior rede em Portugal". ECO (in European Portuguese). 2024-03-07. Retrieved 2024-04-30.
  3. ^ "Pingo Doce". 2015-03-15. Archived from the original on 15 March 2015. Retrieved 2022-04-30.
  4. ^ "Jerónimo Martins vende cadeia Sé à Companhia Brasileira de Distribuição". 2016-03-04. Archived from the original on 4 March 2016. Retrieved 2022-04-30.
  5. ^ "História | Pingo Doce". Archived from the original on 2014-01-04. Retrieved 2014-01-04.
  6. ^ "Distribuição alimentar | Negócios Jerónimo Martins". 2015-04-27. Archived from the original on 2015-04-27. Retrieved 2022-04-30.
  7. ^ "História | Pingo Doce". 2015-04-07. Archived from the original on 2015-04-07. Retrieved 2022-04-30.
  8. ^ Farinha, Ricardo (2023-12-23). "Quem trouxe, quem trouxe? Como nasceu a música sensação do Pingo Doce" [Who brought it, who brought it? How Pingo Doce's sensational song was born].