Peapod

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Peapod Online Grocer (US)
Ahold Delhaize
Websitewww.peapod.com

Peapod Online Grocer (US), LLC is an American online grocery delivery service.[2] By February 2022, it changed its name to Peapod Digital Labs.[3]

The company is based in

Giant-Landover in the USA, and other supermarkets in the Netherlands, Belgium, Luxembourg, Czech Republic, Greece, Serbia and Romania. It used to deliver from its own Chicago-area and other warehouses in the Midwest until its Midwest operations ceased in early 2020.[4]

Peapod online grocery had operations in 24 U.S. urban markets, and was once the largest online grocery delivery company in the United States.[5][6]

Overview

A Peapod delivery truck in Chicago

Peapod Online Grocer (US) was founded in 1989 by Andrew Parkinson and Thomas Parkinson.

San Francisco, California in 1993.[2]

In 1996, the company launched its website

In October 2017, Peapod Online Grocer (US) announced it was moving its headquarters from suburban Skokie, Illinois to downtown Chicago.[11]

In 2019, Peapod held 9% of the online grocery delivery market in New York City, behind FreshDirect (68%), Instacart (13%), and Amazon Fresh (9%).[12]

In February 2020, Peapod announced they would be ceasing operations in the Midwest (Illinois, Indiana, and Wisconsin) and focus exclusively on serving the East Coast.[4] However, the headquarters for Peapod Digital Labs, which runs the e-commerce technology for Ahold Delhaize's U.S. grocery brands, remained in downtown Chicago.

In June 2000, global grocery corporation

Giant-Carlisle).[14] This caused Peapod to abandon Columbus, Houston, and San Francisco
entirely.

Mobile app

In February 2012, Peapod introduced signs at some SEPTA Regional Rail stations in Philadelphia which enabled smartphone users to shop for groceries using Peapod's mobile app on their phone and scanning the barcodes of items listed on the signs.[15] The grocery delivery occurred later in the day.[15]

Recognition and awards

In 2017, Peapod Online Grocer (US) was listed as "one of the oldest and most popular online grocery services in the marketplace."[by whom?][16]

The

NPD Group's Chief Food Industry Analyst, Harry Balzer, considers Peapod the top online grocery delivery service and believes that could be used as a model for delivery services, such as Amazon and Walmart, if they move into the business of online groceries.[17]

See also

References

  1. ^ "Peapod Online Grocer (US) picks downtown HQ". Crain's Chicago Business. 23 October 2017.
  2. ^ .
  3. ^ "About Us - Omnichannel Grocery Retailing | Peapod Digital Labs".
  4. ^ a b Elejalde-Ruiz, Alexia (February 12, 2020). "Peapod to shut down grocery delivery in the Midwest and cut 500 jobs". Chicago Tribune. Retrieved February 12, 2020.
  5. .
  6. ^ "Peapod is "doubling down" on value". Supermarket News. 2018-04-12. Retrieved 2018-04-18.
  7. ^ Greenspan, Lorie. "PEAPOD, LLC – Two Peas in a Pod". Industry Today. Vol. 3, no. 1. Positive Publications LLC – Industry Today. Retrieved January 27, 2013.
  8. ^ "Peapod LP – Evanston, IL – The Inc.5000". Mansueto Ventures LLC. Retrieved June 19, 2012.
  9. ^ "We've now delivering to Philadelphia and Southeastern Pennsylvania!". Peapod.com. Archived from the original on August 30, 2013. Retrieved February 4, 2014.
  10. ^ "We've just added more zip codes to our delivery area in Manhattan!". Peapod.com. Archived from the original on November 2, 2012. Retrieved February 4, 2014.
  11. ^ Trotter, Greg. "Peapod to move HQ from Skokie to downtown Chicago". chicagotribune.com. Retrieved 24 October 2017.
  12. ^ Michel, Juliette (2019-11-27). "In New York, Grocery Deliveries Go High-tech". International Business Times. Retrieved 2020-11-20.
  13. .
  14. ^ a b "Peapod And Alexa Deliver Grocery Convenience | PYMNTS.com". www.pymnts.com. 13 July 2017. Retrieved 2018-04-18.
  15. ^ a b "The Grocery Store of the Future". The Atlantic. February 24, 2012. Retrieved February 24, 2012.
  16. ^ Monaco, Emily. "5 Online Grocery Services to Shop in Your Slippers: How to Never Grocery Shop Again in 2017". Organic Authority. Retrieved 19 July 2017.
  17. ^ Tam, Donna. "Peapod who? Online grocer shows Amazon, Walmart how it's done". Cnet. Retrieved 19 July 2017.

External links

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