Playground (company)

Add links
Source: Wikipedia, the free encyclopedia.
Playground For All, Inc.
HeadquartersSan Francisco Bay Area, California,
U.S.
ProductsPersonal lubricants
Websitehelloplayground.com

Playground is an American

Food and Drugs Administration
(FDA) approval.

History

Co-founder Christina Aguilera was announced as chief brand advisor in March 2023.

Playground For All, Inc. was founded in May 2022 by Catherine Magee, Sandy Vukovic, and

business advisor.[4] In September 2022, Emily Morse became chief sexologist at the company's Sex and Wellness Council to "encourage women to embrace sexual health as an essential part of their overall wellness".[5]

In March 2023, Aguilera was announced as

chief brand advisor (CBA) to "champion the brand's mission to create an open dialogue around sexual wellness".[6] In an interview with Rolling Stone, she stated about the company and her work as CBA: "I continue to encourage women to feel empowered while owning every aspect of themselves, and to treat sexual wellness as part of a regular self-care routine [...] I'm thrilled to be part of a woman-owned business, and building a brand where women can recognize a product that is speaking to them".[7] Magee and Vukovic eventually completed the team as chief executive officer (CEO) and chief product officer (CPO), respectively.[8]

Products

Conception and package

Playground manufactures

horny goat weed.[9] Each lubricant eventually mixes vitamin E, hyaluronic acid and bamboo extract in its composition aiming hydrating and soothing benefits, which eventually became the brand's "key differentiator", according Women's Wear Daily.[10] The brand's developing ingredients was selected "to arouse the five senses and erogenous zones to amplify a woman's mood, mind and libido".[1] As of May 2023, Playground remained as the only personal lubricant company approved by Food and Drug Administration (FDA).[11]

Known as "the most sustainable packaging in the personal lubricant market",

recyclable material.[7] Sara Spruch-Feiner, editor form Glossy, called Playground's packaging as "design-forward",[15] as well described as the "best lube for discretion" by Refinery29.[16] Co-founder Christina Aguilera highlighted its "pretty and soft" light pink bottle, pointing it as "something you can aesthetically feel good about putting on your nightstand".[10]

Line

The brand currently sells the following varieties:[17]

Business

Marketing

Serving as the launch video of the brand, a one-minute recording titled "Pillow Talk" was released on March 30, 2023. It featured Playground's founders and a brief talk with Emily Morse.[18] In April 2023, co-founder Christina Aguilera promoted the brand during an interview to Call Her Daddy, a Spotify podcast presented by Alexandra Cooper.[19] Aguilera also promoted the products with numerous posts on her Instagram page, in addition to sharing with her followers that Date Night was her personal favorite scent.[13][20] Playground's lubricant line also appeared as recommendations in Allure and Rolling Stone magazine issues.[21][7]

Sales

The distribution of Playground's products was led by Amazon; in April 2023, it launched at Urban Outfitters.[15] According to reports by the fashion and beauty trade journal, Women's Wear Daily, industry sources estimate the brand will amass $5 million in sales in 2023.[10]

Reception

Reviews

Hypebae, Gigi Fong highlighted the brand's product "thicker consistency and smoother slip", as well recommended After Hours for its "most divine essence of vanilla and champagne".[25] Glamour also recommended After Hours scent, praising it for "lasts so long and smells amazing", in addition to don't "get at all sticky".[26]

Editors from

glycerin in its composition as a "con".[28] Writing for InsideHook, Logan Mahan described Playground's design as "adorable [...] the directive component of their lubricants is clever and fun". However, Mahan was negative for it "get sticky as hell if you're not reapplying it frequently".[29]

Awards and accolades

Love Sesh won the award for Best Water-Based at the 2023 Cosmopolitan's Lube Awards,[22] in addition to being listed in the magazine's 17 Best Lubricant for Women.[30] After Hours also was named Best Scent on Glamour's and Prevention's Top Picks lists.[31][28] Date Night was eventually ranked among the Best Flavored Lubes according Refinery29.[27] Mini Escape also placed on Men's Health's Best Flavored Lubes list.[24]

See also

References

  1. ^ a b "Playground Launches Clean Sexual Wellness Brand Intentionally Formulated for Women". PR Newswire. Retrieved 30 September 2023.
  2. ^ "Playground Launches Its Debut Collection Lubricants". Yahoo! Finance. Retrieved 30 September 2023.
  3. ^ "Playground Announces Christina Aguilea as Co-Founder and Chief Brand Advisor". Yahoo! Finance. Retrieved 30 September 2023.
  4. ^ Claire McCormack (24 May 2022). "New Sexual Wellness Brand Playground Creates Lubricants to Enhance Different Sexual Sensations". Beauty Independent. Retrieved 30 September 2023.
  5. ^ "Playground Launches Sex and Wellness Council and Names Dr. Emily Morse as Chief Sexologist". PR Newswire. Retrieved 30 September 2023.
  6. ^ "Christina Aguilera Joins Sexual Wellness Brand Playground to 'Shift the Narrative Around Female Sexuality'". The New Zealand Herald. Retrieved 30 September 2023.
  7. ^ a b c Tim Chan (28 March 2023). "Dreamy In a Bottle: Christina Aguilera Announced As Co-Founder of Lube and Intimacy Products Brand". Rolling Stone. Retrieved 30 September 2023.
  8. ^ "Playground Launches Sex and Wellness Council and Names Dr. Emily Morse as Chief Sexologist". WHO-DT. Retrieved 30 September 2023.
  9. ^ Charlotte Lewis (28 March 2023). "Christina Aguilera Co-Founder Playground Lubricants". Refinery29. Retrieved 30 September 2023.
  10. ^ a b c Emily Burns (28 March 2023). "Christina Aguilera Joins Sexual Wellness Brand Playground for Official Launch". Women's Wear Daily. Retrieved 30 September 2023.
  11. Forbes
    . Retrieved 30 September 2023.
  12. PRNewswire
    . Retrieved 30 September 2023.
  13. ^ a b Gil Kaufman (29 March 2023). "Christina Aguilera Chief Brand Advisor for Playground Lube Line". Billboard. Retrieved 30 September 2023.
  14. ^ TJRadio (29 March 2023). "Genie in a Bottle: Christina Aguilera Named Co-Founder, Chief Brand Advisor for Sexual Wellness Company". KSTP-FM. Retrieved 30 September 2023.
  15. ^ a b Sara Spruch-Feiner (28 March 2023). "Christina Aguilera Joins Playground Lube to Champion Sex Positivity". Glossy. Retrieved 30 September 2023.
  16. ^ a b Charlotte Lewis (7 July 2023). "11 Lubes on Amazon Reviewers Love for Every Sensation". Refinery29. Retrieved 30 September 2023.
  17. ^ Sarah Maberry (28 March 2023). "Christina Aguilera Has Always Been a Big Lube Girl". Cosmopolitan. Retrieved 30 September 2023.
  18. ^ Bianca Wooden (30 March 2023). "Christina Aguilera Is Now the Co-Founder of a Lube Brand". Rare. Retrieved 30 September 2023.
  19. ^ Christopher Luu (5 April 2023). "Of Course Christina Aguilera Has the Sex Advice We All Want to Hear". InStyle. Retrieved 30 September 2023.
  20. ^ Lester Fabian Brathwaite (28 March 2023). "Christina Aguilera Co-Founded Own Lube Brand". Entertainment Weekly. Retrieved 30 September 2023.
  21. ^ Brennan Kilbane (28 March 2023). "Christina Aguilera Opens Up About Dealing with "Male Opinions" of Her Sexuality at a Young Age". Allure. Retrieved 30 September 2023.
  22. ^ a b Veronica Lopez (28 March 2023). "Cosmopolitan's Lube Awards: Best Lube Products 2023". Cosmopolitan. Retrieved 30 September 2023.
  23. ^ Lydia Wang (10 March 2023). "12 Best Lubes for Sensitive Skin, According to Gynecologists". Women's Health. Retrieved 30 September 2023.
  24. ^ a b Joseph Cheatham (14 August 2023). "The Best Flavored Lubes Will Make Oral Sex Even Better, According to Sex Experts". Men's Health. Retrieved 30 September 2023.
  25. Hypebae
    . Retrieved 30 September 2023.
  26. ^ Gina Vaynshteyn, Jake Smith (26 April 2023). "9 Best Lubricants for Menopause Dryness, According to Experts 2023". Glamour. Retrieved 30 September 2023.
  27. ^ a b Kimberly Truong (21 April 2023). "11 Best Flavored Lubes That Will Spice Up Your Sex Life". Refinery29. Retrieved 30 September 2023.
  28. ^ a b Christie Calucchia (18 April 2023). "11 Best Flavored Lubes for Tastier Oral Sex". Prevention. Retrieved 30 September 2023.
  29. ^ Logan Mahan (25 August 2022). "I Tried 26 Sexual Wellness Products. Here's What Worked". InsideHook. Retrieved 30 September 2023.
  30. ^ Corinne Sullivan (1 February 2023). "17 Best Lubricant for Women". Cosmopolitan. Retrieved 30 September 2023.
  31. ^ Jake Smith (20 January 2023). "17 Best Lubricants for Women in 2023: Personal Lube Buying Guide". Glamour. Retrieved 30 September 2023.

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=Playground_(company)&oldid=1182938025"