Premium business model
The premium business model[1] is the concept of offering high end products and services appealing to discriminating consumers. Brand image is an important factor in the premium business model, as quality is often a subjective matter. This business model seeks a higher profit margin on a lower sales volume.
Examples of this model include Rolls-Royce, BMW and Mercedes-Benz in the auto industry, Gucci bags and Rolex watches in the luxury accessories industry, and elite personal services such as using a chauffeur.
See also
References
- ^ Kapferer, Jean-Noel (22 June 2016). "The Business Model Of Luxury Brands". Branding Strategy Insider. Retrieved 27 March 2024.
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