Progresso
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Parent | General Mills | |
Progresso, a brand of
food products
.
History
Progresso emerged from the merging of two prominent Italian
In 1925, Vincent Taormina, who had traveled east to start a tomato importing business, and Giuseppe Uddo merged their companies. Vincent's family owned the "Taormina Brothers Grocery" of New Orleans, Louisiana. Frank had emigrated from Italy and joined his cousin Vincent in the venture.They were so successful selling tomatoes that they sold more orders than they could fill and needed funds to set up the infrastructure for a larger canning operation. Giuseppe Uddo, who had already established a national canning operation, brought the Taorminas on board to form a new merged company. The resultant company was "The Uddo and Taormina Corporation" and they created the Progresso label,beans, sold since 1949.
In 1979,
Pillsbury Company, then a subsidiary of Grand Metropolitan.[5] General Mills acquired Pillsbury in 2001.[6]
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Market strategy
For the last 20 years, Progresso soup has been seen as an
condensed, and these characteristics helped them attain popularity before Campbell's released the competitive and similar "Chunky"
line of products.
Campbell's Soup Company has since produced several lines of ready-to-eat soups in reaction to Progresso's innovations. [citation needed]
References
- ^ a b "Read the story of Progresso Soup, Broth and Foods - It's all about quality ingredients". Souperyou.imaginepub.com. Archived from the original on 2012-08-16. Retrieved 2012-09-07.
- ^ Charles W. Titone, Grandson Frank R. Taormina
- ^ "Ogden Unit to Buy Progresso Foods". The New York Times. February 27, 1979.
- ^ "Ogden's food unit was sold for $320 million". The Los Angeles Times. October 21, 1986.
- ^ "Grandmet Buys Pet Inc. for $2.6 Billion". The Buffalo News. January 9, 1995.
- ^ "Diageo to Confirm Pillsbury Deal". The Guardian. 17 July 2000. Retrieved 11 December 2019.