ReachNow

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Not to be confused with DriveNow, another BMW carsharing service.
ReachNow
BMW
Websitewww.reachnow.com

ReachNow was a

car2go and Zipcar. ReachNow was similar to another BMW Group service DriveNow, but was focused on North American cities starting with Seattle. Unlike DriveNow which is a joint-venture with Sixt, ReachNow is a fully owned BMW subsidiary, with RideCell rather than Sixt, providing the technology platform.[2]

History

It launched in April 2016 with 370 vehicles.[3] In May 2016, Steve Banfield was named Chief Executive Officer and the company declared that they had reached 13,000 registered members; Car2Go, the main competitor to ReachNow in Seattle, stated they had 77,000 members at the time.[4]

In December, ReachNow announced that it would add 180 cars to its fleet in Seattle, bringing the total to 700, and lowered its minimum age requirement to 18 years old.[5] The company is also expanding its operations to include four new Mobility Services: Reserve, Share, Fleet Solutions and a ridesharing company, ReachNow Ride, to compete with Uber and Lyft.[6]

In March 2018, BMW and Daimler announced that their carsharing services, ReachNow and

Car2go, would merge into a combined entity that would be jointly operated.[7]

BMW cancelled ReachNow Ride in May 2019 and on July 17, 2019, announced that it would cancel all of its services in Seattle and Portland effective immediately.[8]

Service area

ReachNow initially launched in April 2016 serving a limited area of the city of Seattle, but expanded several times to eventually encompass the entire city by December.[9] ReachNow also expanded to serve the Seattle–Tacoma International Airport in August 2016.[10]

ReachNow expanded to

Brooklyn, New York in November.[12] Service in Brooklyn was suspended due to maintenance issues.[13]

Fleet

ReachNow maintained a fleet of 700 vehicles in Seattle, 360 in Portland and 260 in Brooklyn. Models included the

Cooper (in both 2-door and 4-door configurations), and the Mini Clubman.[1][14] In December 2016, ReachNow added the BMW X1 to its fleet.[9]

References

  1. ^ a b "Frequently Asked Questions". ReachNow. Retrieved April 8, 2016.
  2. ^ "BMW Gives Car-Sharing in U.S. Another Shot With a New Name". Fortune. Retrieved 2017-05-18.
  3. ^ Lerman, Rachel (April 8, 2016). "BMW wants to share in Seattle's car-sharing boom". The Seattle Times. Retrieved April 8, 2016.
  4. ^ Lerman, Rachel (May 9, 2016). "BMW car-sharing reaches 13,000 in Seattle, names new CEO". The Seattle Times. Retrieved May 9, 2016.
  5. ^ Stewart, Ashley (December 6, 2016). "BMW's ReachNow has nearly as many Seattle cars as Car2Go". Puget Sound Business Journal. Retrieved December 6, 2016.
  6. ^ Soper, Taylor (November 15, 2016). "BMW confirms plan to launch Uber and Lyft rival in Seattle, expands ReachNow car-sharing to Brooklyn". GeekWire. Retrieved December 18, 2016.
  7. ^ Lerman, Rachel (March 28, 2018). "ReachNow, Car2Go to merge in Seattle and elsewhere". The Seattle Times. Retrieved July 17, 2019.
  8. ^ Groover, Heidi (July 17, 2019). "ReachNow shutters car-rental and ride-hailing services in Seattle, Portland". The Seattle Times. Retrieved July 17, 2019.
  9. ^ a b Lerman, Rachel (December 6, 2016). "ReachNow expands to all of Seattle, adds SUVs". The Seattle Times. Retrieved December 18, 2016.
  10. ^ Lerman, Rachel (August 9, 2016). "BMW expands car-sharing service to Sea-Tac". The Seattle Times. Retrieved August 9, 2016.
  11. ^ Njus, Elliot (August 2, 2016). "BMW to challenge Car2Go with its own Portland car-sharing service". The Oregonian. Retrieved December 18, 2016.
  12. ^ Campbell, Kyle (December 9, 2016). "BMW ReachNow starts private fleet for two Manhattan apartments". New York Daily News. Retrieved December 18, 2016.
  13. ^ Soper, Taylor (December 18, 2016). "BMW's ReachNow service suspended in Brooklyn shortly after launching". GeekWire. Retrieved December 18, 2016.
  14. ^ Lerman, Rachel (June 28, 2016). "BMW's car-sharing service rolls into more Seattle neighborhoods". The Seattle Times. Retrieved July 11, 2016.

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=ReachNow&oldid=1198073726"