Rice-A-Roni
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Product type | Flavored rice, pasta mixes |
---|---|
Owner | Quaker Oats Company |
Country | United States |
Introduced | 1958 |
Markets | U.S. |
Previous owners | Golden Grain Macaroni Company |
Tagline | "The San Francisco Treat" |
Website | ricearoni.com |
Rice-A-Roni is a boxed food mix that consists of rice, vermicelli pasta, and seasonings. To prepare, the rice and pasta are browned in butter, then water and seasonings are added and simmered until absorbed. It is a product of Quaker Oats Company, a subsidiary of PepsiCo.
History
In 1890, Italian-born immigrant Domenico DeDomenico to Italian stores and restaurants in the area.
DeDomenico's sons, Paskey,
After a trip to Italy in 1964, Vince returned with the idea for "Noodle Roni Parmesano", based on the classic Noodles
American Italian Pasta Company bought the Golden Grain brand in 2003, but the sale did not include Rice-a-Roni, which remained with the Quaker Oats division of PepsiCo.[6]
Rice-a-Roni is marketing low-sodium versions of its primary products. The company has marketed a line of products with brown rice.
See also
- Reissa roni, an insect named after the product
References
- ^ "Heritage".
- ^ Finz, Stacy (July 16, 2006). "RICE-A-REDUX / After a 7-year hiatus, it's billed once again as the San Francisco treat". San Francisco Chronicle.
- ^ Perry, Charles (October 28, 1998). "The Middle Eastern Treat". Los Angeles Times. Retrieved April 1, 2023.
- ISBN 156565126X.
- ^ Sherrod, Pamela (June 14, 1986). "Quaker Oats To Purchase Golden Grain". Chicago Tribune.
- Kansas City Business Journal.
Further reading
- "Birth of Rice-A-Roni: The Armenian-Italian Treat" reported by National Public Radio on Morning Edition
- Janie Jorgensen, ed., "Rice-a-Roni" in Encyclopedia of Consumer Brands 1:487–489, St. James Press, 1994. ISBN 1558623361.