Robert Millar (marketer)
Robert Millar (13 January 1878 – 2 June 1960) was an Irish born, Norwegian advertising executive and author. Each year the Trondheim Marketing Association awards the Robert Millar Prize (Robert Millar-prisen) in his honour.[1] [2]
Background
Millar was born at
Career
Millar has been credited for introducing modern marketing in Norway.[4] From 1909 he was Norway's first marketer, working for the steamship company, Det Nordenfjeldske Dampskibsselskab.[5] [6] In 1914 he started the publication Romilla Revenue, to publish critical articles about advertisement in Norway. Two years later he founded the Trondheim Marketing Association. In 1914, Millar wrote Reklamelærer, the first Norwegian language textbook on advertising. In October 1914, Millar launched the advertising magazine, Romilla Revenue. [7]
For many years there had been talk about building a
In 1917, Millar moved to Kristiania (now Oslo) to work with advertising for the newly established Handelsbanken. He also started his own advertising agency that year, Robert Millar & Co.[6] In 1918 he was a co-founder of the advertising school at Oslo Stock Exchange, the first of its kind in the Nordic countries. From the late 1920s, Millar was affiliated with the advertising agency Gumælius and Reklames Annoncebureau, and from the late 1930s he was affiliated with Forenede Annonsebyråer. Millar worked actively in advertising until he died in 1960. .[3] [10]
Personal life
Millar was married in 1905 with Signe Flor (1882-1958) and in 1916 with Hermine Larson (1881-1928). Both marriages were dissolved. In 1925, he married Ella Berus (1895-1971). Their daughter Margaret (1917-2001) was married to associate professor Alf Kinge (1902-1989). Both Robert Millar and his wife, Ella, were buried in the churchyard of Bekkelaget Church in the district of Nordstrand of Oslo. [11] [12]
Selected works
- Engelsk ABC for emigranter, Trondheim 1905
- Trondhjems domkirke, Trondheim 1906
- Guide to Trondhjem and Environs, Trondheim 1908
- First English Reader. Engelsk læsebog for skolebruk, Trondheim 1908
References
- ^ "Robert Millar". lokalhistoriewiki.no. Retrieved 1 July 2017.
- ^ "Robert Millar-prisen". Trondheim Markedsforening. Retrieved 1 July 2017.
- ^ Store norske leksikon. Kunnskapsforlaget. 2007.
- ^ Arena Nedre Elvehavn. "Morgenstund på Dokkhuset" (in Norwegian). Retrieved 17 January 2009.[permanent dead link]
- ^ Audun Grimstad. "Det Nordenfjeldske Dampskibsselskab". Store norske leksikon. Retrieved 1 July 2017.
- ^ ISBN 82-91448-01-9.
- ^ Sverresborg. "Den moderne reklamen" (in Norwegian). Retrieved 17 January 2009.
- ^ Kjenstad, 1994: 12–17
- ^ Brox, Karl H. (16 July 2004). "Graakalbanen over 80 år". Adresseavisen (in Norwegian). Retrieved 19 January 2009.
- ^ Magne Bolme. "Robert Millar". Norsk biografisk leksikon. Retrieved 1 July 2017.
- ^ "Alf Kinge". lokalhistoriewiki.no. Retrieved 1 July 2017.
- ^ "Bekkelaget kirkegård". lokalhistoriewiki.no. Retrieved 1 July 2017.
Related reading
- Amund Smidt Lysaker (2014) The Professionalization of the Norwegian Advertising Trade, 1914-1918 (University of Oslo. Master's Thesis in History)