Rockwell Tools

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For older tools made by Rockwell, see Rockwell International.
Rockwell Tools
Product type
  • Power tools
  • Hand tools
Owner
Positec Tool Corporation
Country
Introduced2005
Websitewww.rockwelltools.com

Rockwell Tools is a line of

The Home Depot.[4]

History

Rockwell SoniCrafter

The

Robert Bosch GmbH-owned company called Vermont American. He quit that job in 2003 to pursue the manufacture of a line of power tools. He purchased the rights to the brand name "Rockwell" which hadn't been in use for power tools since 1981.[7][8]

Gao and Duncan met in 2004, with Gao looking to launch the "

infomercials. Products branded with Rockwell Tools first appeared in the retailer Lowe's, in October 2009.[7] By 2012, the main North American distribution center had moved to Huntersville, North Carolina, from Long Beach, California, to facilitate the increased sales.[10] Rockwell Tools could also be found in Costco and The Home Depot (among other retailers) in 2012.[4]

Kasey Kahne driving the #4 truck sponsored by Rockwell Tools at Rockingham Speedway.

In 2012, the Rockwell brand was designated the "Official Power Tool" of

History Channel and its reality TV series Counting Cars. The campaign's slogan was "Rock Your Garage", which was also the title of a sweepstakes associated with the campaign.[12][13]

Products

The Rockwell Tools brand features power tools (both corded and cordless) and hand tools. Some of these tools include

bench vise, but offers hands-free operation.[3][15] Rockwell also offers the ShopSeries, which is a line of tools aimed at budget-conscious DIYers.[3]

Recognition and awards

In 2011, Positec was honored with the Product of the Year award by DIY Week in the power tools category for Rockwell's Sonicrafter oscillating tool and the Rockwell G-Force angle grinder.[7]

References

  1. ^ Boye, Will (15 July 2011). "Positec finds tools for growth". Charlotte Business Journal. Retrieved 22 April 2015.
  2. ^ "New Pride of Ownership". www.PositecGroup.com. Positec Tool Corporation. Retrieved 22 April 2015.
  3. ^ a b c d Marshall, Chris (6 April 2010). "Rockwell Tools: New Company, Same Quality". Woodworker's Journal. Retrieved 22 April 2015.
  4. ^
    Forbes
    . Retrieved 22 April 2015.
  5. ^ Minter, Steve (3 June 2011). "Positec's Path to Success Built on Brand". IndustryWeek. Retrieved 22 April 2015.
  6. Forbes
    . Retrieved 22 April 2015.
  7. ^ a b c "Positive Technology". Greater Charlotte Biz. August 2014. Retrieved 22 April 2015.
  8. ^ Duncan, Tom (26 May 2012). "Immersed in Global Business". The New York Times. Retrieved 22 April 2015.
  9. ^ Pellet, Jennifer (15 February 2012). "DIY Brand Building". Chief Executive. Retrieved 22 April 2015.
  10. ^ Wilson, Jen (24 February 2012). "Positec Tool Corp. opens Huntersville distribution facility". Charlotte Business Journal. Retrieved 22 April 2015.
  11. ^ Wilson, Steven B. (30 March 2012). "Rockwell Tools Joins Up With Kasey Kahne To Race at "The Rock"". Speedway Digest. Retrieved 22 April 2015.
  12. ^ Hoffmann, Melissa (1 November 2013). "Power Tools Brand Tries to Nail Down Target Audience With History's Counting Cars". Adweek. Retrieved 22 April 2015.
  13. ^ "History & Rockwell Tools 'Rock Your Garage'". Woodworking Network. 4 November 2013. Retrieved 22 April 2015.
  14. ^ Johnson, Roland (13 January 2011). "Small cordless drills offer big benefits". Fine Woodworking. Retrieved 22 April 2015.
  15. ^ Tate, Rhonda (September 2010). "Rockwell Tools Leverages Advertising Elasticity to Boost Sales by 25 Percent". Response Magazine. Retrieved 22 April 2015.

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=Rockwell_Tools&oldid=1164363807"