Ron Shachar
Prof. Ron Shachar | |
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BEc (1986), Master of Economics (1988), and PhD (1992 in Economics) from Tel Aviv University | |
Awards | Dick Wittink Award – Honorable Mention, 2008, International Journal of Research in Marketing – Best Article, 2020 |
Scientific career | |
Institutions | Reichman University, Tel Aviv University, Harvard University, Yale University, Columbia University, New York University, Duke University |
Website | Prof. Ron Shachar Website |
Prof. Ron Shachar (
Career
Prof. Shachar was born and raised in
Shachar has held professional positions within the political system in Israel. In 1989, he served as economic advisor to Deputy Finance Minister
Research
Shachar researches in the fields of advertising, branding, marketing and politics.
His research focusses on positive aspects of branding and advertising for consumers. While previous studies have described branding and advertising processes as changing consumer preferences, Shachar's research has shown that branding and advertising can provide information to consumers and as a result give rise to smarter consumer decisions.[17][18][19][20] Shachar's research on branding and brands also focuses on the ability of these to serve consumers in building and expressing their personalities and identities. In this context two of his papers show the connection between brands and religious belief. According to empirical findings, the use of brands weakens religious belief and the need to participate in religious activity.[21][22][11] One of his studies focuses on a different aspect of marketing – identifying which brands are gaining popularity on social networks and private conversations and how brands can encourage this activity.[23]
His research on elections and political campaigns employs analytical tools from the economics field, to explore the psychological and social dimensions of political elections. His research demonstrates that participation in elections is influenced by habitual processes.[24][25][26][27][28] In recent years, his research has focused on stories and storytelling.[29] His research illustrates the psychological aspects of storytelling – the higher the person's ability to tell a story, the higher a person's sense of meaning and purpose.[30] Additional areas of research demonstrates how advertising messages can become particularly effective when they incorporate narrative elements.
Prof. Shachar has held a number of senior editorial positions in international journals. His research has been published in leading journals such as:
Shachar served as a reporter and editor for several newspapers in Israel and also wrote three books: In 2001, a reference book was published that authored political marketing strategies under the name Leader by Invitation. In 2006, he published a suspense novel titled Serendipity. In 2018, he wrote the novel X in the Middle, which went on to become a bestseller.[39][40]
Awards and recognitions
In 2008, Prof. Shachar received the Dick Wittink Award – Honorable Mention.[41] In 2018, one of his articles[42] reached the O'Dell Award final,[43] and in 2020 he received the award for best article in the International Journal of Research in Marketing.[44]
Published works
Shachar has published over 50 peer review articles with a h-index of 23.[45] (Partial List)
Books
- Invited Leader: On Voters and Strategies of Political Marketing, Yedioth Ahronoth Publishing, 2001 (Hebrew)
- Serendipity, IQ Publishing, 2006 (Hebrew)
- X in the middle, Yedioth Books Publishing, 2018 (Hebrew)
Selected articles
- Mario Mikulincer, Ron Shachar, Is Storytelling Ability Related to the Sense of Meaning in Life?
- Cutright, Keisha, Tülin Erdem, Gavan J. Fitzsimons and Ron Shachar, Finding Brands and Losing Your Religion, Journal of Experimental Psychology: General, 143(6), 2014, pp. 2209–2222
- MJ Lovett, R Peres, R Shachar, On brands and word of mouth, Journal of marketing research 50 (4), 2013, pp, 427–444
- BN Anand, R Shachar, Advertising, the matchmaker, The RAND Journal of Economics 42 (2), 2011, pp. 205–245
- BN Anand, R Shachar, Brands as beacons: A new source of loyalty to multiproduct firms, Journal of marketing Research 41 (2), 2004, pp. 135–150
- Alan S. Gerber, Donald P. Green, Ron – Shachar, Voting May Be Habit‐Forming: Evidence from a Randomized Field Experiment, American Journal of Political Science 47(3), 2003, pp. 540 – 550
- Ronald Goettler, Ron Shachar, Spatial Competition in the Network Television Industry, The RAND Journal of Economics 32(4), 2001, pp. 624–56
- Ron Shachar and Barry Nalebuff, Follow the Leader: Theory and Evidence on Political Participation, The American Economic Review, Vol. 89, No. 3, 1999, pp. 525–547
Personal life
Shachar was previously married to Professor Idit Shachar of The Weizmann Institute of Science, and have two children. He is currently in a relationship with Tal Raz and they have a daughter.
References
- ^ Prof. Ron Shachar, in Reichman University Website
- ^ a b CV of Prof. Ron Shachar
- ^ ליאור דטל, המרצים מהאוניברסיטאות עוברים למכללות: עם משכורות של 80 אלף שקל קשה להתווכח, דה מרקר, 21 בינואר 2011
- ^ Prof. Ron Shachar in Stern School of Business New York University Website
- ^ רון שחר, האם נתניהו טעה כששינה את השיח הביטחוני?, גלובס, 20.03.2019
- ^ רקפת פרא, "אסונות הם הכוח היחיד שיכול לערער את הסטטוס-קוו", Mako, תאריך 18/01/18
- ^ JMT Roos, R Shachar, When Kerry met Sally: Politics and perceptions in the demand for movies, Management Science 60 (7), 2011, pp. 1617–1631
- ^ R Shachar, BN Anand, The effectiveness and targeting of television advertising, Journal of Economics & Management Strategy 7 (3), 1998, pp. 363–396
- ^ RL Goettler, R Shachar, Spatial competition in the network television industry, RAND Journal of Economics, 2001, pp. 624–656
- ^ R Shachar, The political participation puzzle and marketing, Journal of marketing research 46 (6), 2009, pp. 798–815
- ^ PMID 25222262.
- ^ MJ Lovett, R Peres, R Shachar, On brands and word of mouth, Journal of marketing research 50 (4), 2013, pp. 427–444
- ^ R Shachar, T Erdem, KM Cutright, GJ Fitzsimons, Brands: The opiate of the nonreligious masses?, Marketing Science 30 (1), 2011, pp. 92–110
- ^ BN Anand, R Shachar, Brands as beacons: A new source of loyalty to multiproduct firms, Journal of marketing Research 41 (2), 2004, pp. 135–150
- ^ BN Anand, R Shachar, Advertising, the matchmaker, The RAND Journal of Economics 42 (2), 2011, pp. 205–245
- ^ BN Anand, R Shachar, Targeted advertising as a signal, QME 7 (3), 2011, pp. 237–266
- ^ Anand, Bharat and Ron Shachar, Brands as Beacons: A New Source of Loyalty to Multiproduct Firms, Journal of Marketing Research, 41 (2), 2004, pp, 135–150
- ^ Anand, Bharat and Ron Shachar, (Noisy) Communications, Quantitative Marketing and Economics, 5 (3), 2007, pp. 211–237
- ^ Anand, Bharat and Ron Shachar, Targeted Advertising as a Signal, Quantitative Marketing and Economic, 7 (3), 2009, pp. 237–266
- ^ Anand, Bharat and Ron Shachar, Advertising, the Matchmaker," RAND Journal of Economics, 42 (2), 2001, pp. 205–245
- ^ Shachar, Ron, Tulin Erdem, Keisha Cutright, and Gavan Fitzsimons, Brands: The Opiate of the Non-Religious Masses?, Marketing Science, 30 (1), 2011, 92–110
- ^ Kuksov, Dmitri, Ron Shachar and Kangkang Wang, Advertising and Consumers Communications, Marketing Science, 32 (2), 2013, pp. 294–309
- ^ Lovett, Mitch, Renana Peres and Ron Shachar, On Brands and Word-of-Mouth, Journal of Marketing Research, 50, August 2013, pp. 427–444
- ^ Shachar, Ron and Barry Nalebuff, Follow the Leader: Theory and Evidence on Political Participation, American Economic Review, 89 (3), 1999, pp. 525–547
- ^ Green, Donald and Ron Shachar, Consuetude in Voter Turnout, The British Journal of Political Science, 30, 2000, pp. 561–573
- ^ Shachar, Ron, Party Loyalty as Habit Formation, Journal of Applied Econometrics, 18 (3), 2003, pp. 251–269
- ^ a b Gerber, Alan., Donald Green and Ron Shachar, Voting may be Habit Forming: Evidence from a Randomized Field Experiment, American Journal of Political Science, 47 (3), 2003, pp. 540–550
- ^ Ron Shachar, The Political Participation Puzzle and Marketing, Journal of Marketing Research, 46 (6), 2009, pp. 798–815
- ^ "הנהמה" של שון פן, מה שכרוך, כאן
- ^ Mario Mikulincer, Ron Shachar, Is Storytelling Ability Related to the Sense of Meaning in Life?
- ^ Ron Shachar, Barry Nalebuff, Verifying the Solution from a Nonlinear Solver: A Case Study: Comment, American Economic Review, 94 (1), 2004, pp. 3ץ82–390
- ^ Lovett, Mitch, Renana Peres and Ron Shachar, A dataset of brands and their characteristics" Marketing Science, 33 (4), 2014, 609–617
- ^ Roos, Jason, Carl Mela and Ron Shachar, The Effect of Links and Excerpts on Internet News Consumption, Journal of Marketing Research, 57 (3), 2020, pp. 395–421
- ^ Appel, Gil, Barak Libai, Eitan Muller and Ron Shachar, On the Monetization of Mobile Apps, International Journal of Research in Marketing, 37 (1), 2020, pp. 93–107
- ^ Goetttler, Ronald and Ron Shachar, Spatial Competition in the Network Television Industry, RAND Journal of Economics, 32 (4), 2001, pp. 624–656
- ^ International Journal of Research in Marketing – Editorial Board
- ^ Marketing Science – Editorial Board
- ^ Journal of Marketing Behavior – Editorial Board
- ^ Michal Lesman, If there is something not right figure to do, is not going to happen: Interview with author of "The X in the middle", Mako, 28 February 2018 (Hebrew)
- ^ Keren Tzuriel Harari, Storytelling Festival: Prof. Ron Shachar presents the surprising management tool of the current era, Calcalist, February 9, 2018
- ^ Dick Wittink Award
- ^ Lovett, Mitch, Renana Peres and Ron Shachar, On Brands and Word-of-Mouth," Journal of Marketing Research, 50, August 2013, pp. 427–444
- ^ Rajdeep Grewal, 2018 William F. O'Dell Award, American Marketing Association, 4.8.2018
- S2CID 237782795.
- ^ Ron Shachar publications indexed by Google Scholar
External links
- Official website
- CV of Ron Shachar
- Ron Shachar, in Reichman University Website
- Ron Shachar publications indexed by Google Scholar