Run It!

Source: Wikipedia, the free encyclopedia.
For the song from Shang-Chi and the Legend of the Ten Rings, see Run It (DJ Snake song).

"Run It!"
Crunk&B
  • hip hop
    • Length
    • 3:50 (album version)
    • 4:04 (remix version)
    • 3:13 (radio version)
    LabelJive
    Songwriter(s)
    Producer(s)Storch
    Chris Brown singles chronology
    "Run It!"
    (2005)     		"Yo (Excuse Me Miss)"
    (2005)
    Juelz Santana singles chronology
    "Oh Yes"
    (2005)     		"Run It!"
    (2005)     		"Clockwork"
    (2005)
    Music video
    "Run It!" on
    YouTube

    "Run It!" is the debut single by American singer Chris Brown. It was produced by Scott Storch, who wrote the song alongside Sean Garrett and featured artist American rapper Juelz Santana. The song appeared on Brown's debut studio album, Chris Brown (2005), and was released as a single on June 30, 2005. The remix features fellow American rappers Bow Wow and Jermaine Dupri and was performed at the 2006 Nickelodeon Kids Choice Awards by Bow Wow and Chris Brown.

    Commercially, the song topped the charts in the United States, Australia and New Zealand. The song also managed to peak inside the top ten in six other countries and the top twenty in another five. The music video earned nominations at the

    Now That's What I Call Music! 21

    Background and composition

    The song was recorded at The Hit Factory Criteria, in Miami, during the sessions for Brown's self-titled first studio album. Scott Storch talked about the making of the track in a 2020 interview: "At that moment in my life, I was literally on fire (..) And [Chris Brown] came in, he was just about to turn 16, and I didn’t know how to do anything except make you a hit record, like that’s the only thing I could do. I was in there every day, every minute, every hour in the studio. And it was me, Sean Garrett, and we literally, immediately, made something so effortlessly. And I had told him right before we started making it, I was like, ‘I’m about to make you a number one song and you’ll be a superstar.’"[1] In a 2023 interview, Brown recalled that he felt "insecure" about releasing "Run It!" as his first single: "I [didn't] know if I liked the song, because I was too nervous in my head (..) but I knew I wanted to dance in it".[2]

    "Run It" was released as Brown's debut single on June 30, 2005, through

    Crunk&B song, that was described for having "slinky synth beats", a "catchy chorus", and an "ominous, creepy background".[5][4] Christian Hoard of Rolling Stone compared the song's musicality to the 2004 single "Yeah!" by Usher, stating that it features a "mix of smooth seduction and cunning come-ons in Brown's baby-mack vocals."[5]

    Music video

    The music video for "Run It!" was released on August 8, 2005.[6] Directed by Erik White, it portrays an underground dance inside a school gym, where Brown meets a girl (Destiny Lightsy) that he is suddenly attracted to and with whom he wants to dance. The video features several dance sequences in which the males and females dance off against each other. During the sequences, Brown makes several movements toward his love interest. At the end, Brown and his love interest are about to kiss before the security guards arrive, and the whole gym is evacuated, with both of them pulled in separate directions. However, as soon as the guards find nobody there, they start dancing. The music video received two nominations at the 2006 MTV Video Music Awards for "Best New Artist" and "Viewer's Choice", but lost to Avenged Sevenfold's "Bat Country" and Fall Out Boy's "Dance, Dance", respectively.[7]

    The music video on YouTube has received over 195 million views as of April 2024.[8]

    Critical reception

    Lyana Robertson of

    About.com awarded "Run It!" a four-star rating, commending the song's backing music, Brown's voice, and chorus, but called it "another cookie cutter Scott Storch production."[10] Andy Kellman of AllMusic noted it as one of the album's top tracks, commenting that the song's "way of tempering Brown's small-town innocence with hard-edged backing and a guest spot from an MC of ill repute is clearly a strategy to make the singer appeal to more than tween girls."[4] Christian Hoard of Rolling Stone commended the song calling it a "hot single".[5] HotNewHipHop listed it among the singer's best singles, naming it "one of the most memorable early Chris Brown songs".[11]

    Chart performance

    "Run It!" debuted at number 92 on the

    3x multi-platinum by the Recording Industry Association of America (RIAA) for shipments of three million copies.[17]

    "Run It!" debuted and peaked at number one on the

    Swiss Singles Chart at number twelve on the week ending February 12, 2006.[21] In the next week, it peaked at number five and remained in the top ten for six consecutive weeks.[21]

    Credits

    Credits adapted from Chris Brown liner notes, Columbia Records.[22]

    Track listings

    Charts

    Certifications

    ‹See Tfd›
    Region Certification Certified units/sales
    Australia (ARIA)[77] 3× Platinum 210,000^
    Brazil (Pro-Música Brasil)[78] Platinum 60,000*
    Brazil (Pro-Música Brasil)[79]
    Jason Nevins Extended Mix     		Platinum 60,000*
    Denmark (IFPI Danmark)[80] Gold 45,000‡
    Germany (BVMI)[81] Gold 150,000‡
    New Zealand (RMNZ)[82] Gold 5,000*
    Norway (IFPI Norway)[83] Gold 5,000*
    United Kingdom (BPI)[84] Gold 400,000‡
    United States (RIAA)[85] 3× Platinum 3,000,000‡
    Ringtone
    Canada (Music Canada)[86] Gold 20,000*
    United States (RIAA)[87] Platinum 1,000,000*

    * Sales figures based on certification alone.
    ^ Shipments figures based on certification alone.
    ‡ Sales+streaming figures based on certification alone.

    Radio and release history

    Country Date Format Label
    Various[88] June 30, 2005 Digital download
    Zomba Records
    United States July 19, 2005 Rhythmic crossover
    October 3, 2005 Contemporary hit radio
    Australia[89] January 30, 2006 EP Zomba Records
    New Zealand[90]
    Austria[91] Single (featuring Juelz Santana)
    Belgium[92]
    Brazil[93]
    Denmark[94]
    Finland[95]
    France[96]
    Germany[97]
    Ireland[98]
    Italy[99]
    Mexico[100]
    Netherlands[101]
    New Zealand[102]
    Norway[103]
    Spain[104]
    Sweden[105]
    Switzerland[106]
    United Kingdom[107]

    See also

    References

    1. ^ "Scott Storch says he told Chris Brown "Run It!" would make him a "superstar"".
    2. ^ "Chris Brown Joins Shannon Sharpe on Club Shay Shay Podcast", therewxndz.com, September 13, 2023
    3. ^ "Airplay Archive". FMQB. Friday Morning Quarterback Album Report, Inc. and Mediaspan Online Services. Retrieved November 30, 2011.
    4. ^
      Rovi Corporation
      . Retrieved July 1, 2012.
    5. ^ a b c Hoard, Christian (November 28, 2005). "Chris Brown". Rolling Stone. Retrieved July 1, 2012.
    6. ^ "Run It!". MTV. Viacom. Retrieved July 2, 2012.
    7. Viacom
      . Retrieved July 2, 2012.
    8. ^ Chris Brown - Run It! (Official HD Video) ft. Juelz Santana.YouTube
    9. ^ "In 10 Years, Chris Brown Single-Handedly Transformed R&B". Vibe. Retrieved May 31, 2016.
    10. About.com. The New York Times Company
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    11. ^ "Chris Brown Songs: His Best Singles". HNHH. April 25, 2023.
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    22. Zomba Records
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    25. ^ "Chris Brown (4) Featuring Juelz Santana - Run It!". Discogs. August 21, 2023.
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