sera (company)

This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these template messages) This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "Sera" company – news · newspapers · books · scholar · JSTOR (February 2023) (Learn how and when to remove this template message) This article contains wording that promotes the subject in a subjective manner without imparting real information. Please remove or replace such wording and instead of making proclamations about a subject's importance, use facts and attribution to demonstrate that importance. (July 2010) (Learn how and when to remove this template message) (Learn how and when to remove this template message)

Sera is a

The company was founded in 1970 by Josef Ravnak,[2] a fish food salesman. The name “Sera” is a combination of Ravnak's first name: Sepp (nickname for Josef), and his family name: Ravnak.

Shortly after its founding, the

In 1972, Sera Vipan flakes became the flagship product of the company, marking a shift in focus towards the broader aquarium hobby. Throughout the 1970s, Sera expanded its product range to include water conditioners such as Sera Aqutan and Sera Morena, aquatic plant fertilizers like Sera Florena, and aquarium fish medications including Sera Costapur and Sera Baktopur. The company also developed a series of water testing kits during this period.

By the late 1970s, Sera had extended its reach to the garden pond sector, introducing a comprehensive range of pond care products. This period also saw the addition of products for turtles and other reptiles.

During the 1980s, Sera continued to broaden its offerings with new lines of foods, vitamins, and technological products. Notably, the era featured the launch of the Sera Bio-Denitrator, the first device designed to biologically reduce nitrate levels in aquariums.

Now, Sera is known for its high-quality feed, care and technical products and, running its business in more than 80 countries^[4] and has global outlets on most of the continents.

See also

• Fish food

References