Seven (brand)
Mahendra Singh Dhoni & RS Seven Lifestyle | |
| Country | India |
|---|---|
| Introduced | February 2016 |
| Markets | Global |
| Previous owners | Punit Kaswan |
| Ambassador(s) | MS Dhoni |
| Tagline | A brand by MS Dhoni |
| Website | http://www.7.life/sf/ |
SEVEN is an Indian
Mahendra Singh Dhoni and RS Seven Lifestyle. Dhoni is the brand ambassador of SEVEN and also owns footwear side of the business.[1][2]
Background
SEVEN was launched by RS Seven Lifestyle (owned by Rhiti Group) and MS Dhoni on 19 February 2016 in
licensing agreement with RS seven. ₹150 crore (US$19 million) to ₹200 crore (US$25 million) were spent by investors in development and distributions of the brand. Manufacturing for the brand is done in India, China and Vietnam.[1]
Brand name
The brand name SEVEN coincides with the
shirt number of MS Dhoni.[3]
SEVEN is the official kit sponsor of Chennai Super Kings in IPL and Joburg Super Kings in SA20 and Texas Super Kings in Major Cricket League
Sponsorship
It previously has sponsored
Distribution and stores
SEVEN has fifteen distributors in India. It also has distributors in the United States and in the Middle East. Flipkart is the official e-commerce partner of the brand.[1] The brand is available at more than 300 multi-brand retail stores in India. On 20 July 2017, the first outlet of SEVEN was launched in Dhoni's hometown Ranchi.[5]
See also
References
- ^ a b c "SEVEN lifestyle brand launched". The Economic Times. Retrieved 27 August 2017.
- ^ a b "Seven grosses over $2.5 mio". The Economic Times. Retrieved 27 August 2017.
- ^ a b "Dhoni announced brand ambassador". The Indian Express. Retrieved 27 August 2017.
- ^ "ARA FC coach Nagul and captain Shoaib optimistic ahead of I-League qualifiers". The Times of India. 3 October 2020. Retrieved 8 October 2021.
- The Hindustan Times. Retrieved 28 August 2017.