ShotCode

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ShotCode is a circular

ShotCode was created in 1999 at the University of Cambridge when researching a low cost vision based method to track locations and developed TRIPCode as a result. It has been used to track printed TRIPCode paperbadges in realtime with webcams. After that in Cambridge it had another research use; to read barcodes with mobile phone cameras, and they used TRIPCode in a round barcode which was named SpotCode. High Energy Magic was founded in 2003 to commercialise research from the University of Cambridge Computer Laboratory and Laboratory for Communications Engineering. Least Bango.net, a mobile company used SpotCode 2004 in their ads. In 2005 High Energy Magic Ltd. sold the entire SpotCode IPR to OP3. Afterwards the name was changed from SpotCode to ShotCode. Heineken was the first company to officially use the ShotCode technology.

ShotCode's software

The software used to read a ShotCode captured by a mobile camera is called ‘ShotReader’. It is lightweight and is only around 17kB. It ‘reads’ the camera’s picture of a ShotCode in real time and prompts the browsers to navigate to a particular site.

The last website update was from 2007, suggesting that updates for phones based on Android and iPhone will not be available.

See also

• QR Code
• Semacode
• SPARQCode

External links

• Official Shotcode website at the Wayback Machine (archived May 1, 2013)
• Using visual tags to bypass Bluetooth device discovery, Mobile Computing and Communications Review, Volume 9, Number 1, 2005 (by SpotCode people)
• SpotCode in action videos from University of Cambridge
• RoBCode Generator https://github.com/rbur004/svg_rob_code