Draft:Too Lost: Difference between revisions
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'''Too Lost''' is an American [[Music distribution|digital music distribution]] company and music technology company launched in 2020 by Gregory Hirschhorn and Alex Silverstein, in [[New York City|New York, NY]]. Too Lost delivers, monetizes and protects music on behalf of [[Independent music|independent artists]] and [[Record label|record labels]] on stores and services such as [[Spotify]], [[Apple Music]], [[Amazon.com|Amazon]], [[TikTok]], [[Pandora (service)|Pandora]] and [[YouTube]]. |
'''Too Lost''' is an American [[Music distribution|digital music distribution]] company and music technology company launched in 2020 by Gregory Hirschhorn and Alex Silverstein, in [[New York City|New York, NY]]. Too Lost delivers, monetizes and protects music on behalf of [[Independent music|independent artists]] and [[Record label|record labels]] on stores and services such as [[Spotify]], [[Apple Music]], [[Amazon.com|Amazon]], [[TikTok]], [[Pandora (service)|Pandora]] and [[YouTube]]. |
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Revision as of 20:42, 17 March 2024
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| Submission declined on 9 November 2023 by Jamiebuba (talk). This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are:
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Too Lost is an American
.History and background
Too Lost was founded in early 2020 by Gregory Hirschhorn and Alex Silverstein. In 2021, Too Lost joined the MERLIN Network to secure competitive deal terms from major music stores and services.[1]
In 2022, Too Lost announced a funding round of $5.3M USD led by the music financing firm Sound Royalties. Too Lost had over 75,000 active artists and record labels on its platform at the time of the funding round.[2]
Too Lost partnered with beatBread in August 2022 to provide Too Lost users with flexible royalty advance funding options.[3]
In January 2023, Too Lost partnered with Tencent-funded Pex[4] to launch Usage Discovery, a data tool used for tracking music usage and consumption on the web and social media.[5]
In February 2023, Too Lost announced an expansion to Los Angeles. Too Lost opened an office in the Taft Building in Hollywood, and began hiring new executives.
Later in February 2023, Too Lost announced a partnership with payment provider Nerve, becoming the first music distribution company to integrate direct payouts with Nerve.[6]
In May 2023, Too Lost struck a deal with SoundCloud on Fan-Powered Royalties.[7] Later that month, rapper Lil Mabu debuted in the Billboard Hot 100 with "Mathematical Disrespect" which was released via Too Lost
In June 2023, Too Lost launched new identity verification protocols in order to combat fraud in the music industry.[8]
In August 2023, Too Lost announced new hires and its expansion of its
In October 2023, Billboard had revealed that Too Lost manages Kanye West's YouTube channel and that Kanye West may release his album "Vultures" independently with Too Lost.
Publishing Administration
In 2024, Too Lost launched a
Notable Artists[13]
- Pink Sweats
- Lil Mabu
- Ali Gatie
- Felly
- Alina Baraz
- Chief Keef
- YG
- Aaron May
- Kiiara
- anees
- phem
- Saint Levant
- Pac Div
- CG5
- Miniature Tigers
- Steven Moses
- Emei
- Eric Reprid
- UnoTheActivist
- Thouxanbanfauni
- Blind Boys of Alabama
- The Speaks
- Allan Kingdom
- Landon Cube
- Chase Shakur
- ILOVEMAKONNEN
- Dizzy Wright
- Josiah and the Bonnesvilles
- Chinmaya Dunster
- Xavier Wulf
- Mad Tsai
- Alex Porat
- Deniro Farrar
- PmBata
- AYYBO
- EZI
- Imanbek
- SSGKobe
References
- ^ "Too Lost Joins Merlin to Secure Best Deal Terms From Spotify, Tencent, TikTok, and More". www.newswire.com (Press release). Retrieved 2023-11-08.
- ^ Marston, Kevin (2022-07-27). "Sound Royalties Supports Long-Term Relationship with Too Lost Through Capital Raises in Excess of $5M". Record of the Day. Retrieved 2023-11-08.
- ^ "After raising $34m, beatBread strikes 11 new distributor partnerships across North America, Europe and Africa". Music Business Worldwide. 2022-08-09. Retrieved 2023-11-08.
- ^ Ha, Anthony (2021-02-16). "Tencent backs digital rights startup Pex in $57M round". TechCrunch. Retrieved 2023-11-08.
- ^ King, Ashley (2023-01-18). "Track Your Music's Journey on the Web With Too Lost Usage Discovery Tool". Digital Music News. Retrieved 2023-11-08.
- ^ King, Ashley (2023-02-24). "Too Lost Becomes First Distributor to Offer Direct Payout to Nerve". Digital Music News. Retrieved 2023-11-08.
- ^ Leight, Elias (2023-05-04). "SoundCloud, Merlin Strike Deal on Fan-Powered Royalties". Billboard. Retrieved 2023-11-08.
- ^ Resnikoff, Paul (2023-06-26). "Too Lost Is Stamping Out Streaming Fraud With Identity Verification". Digital Music News. Retrieved 2023-11-08.
- ^ Schneider, Marc (2023-08-18). "Executive Turntable: 'Fix the Mix' Nonprofit Looks to Skye Landgraf; WME London Calls Josh Javor". Billboard. Retrieved 2023-11-08.
- ^ King, Ashley (2023-09-22). "Too Lost Partners with Cosynd for Enhanced IP Protections". Digital Music News. Retrieved 2023-11-08.
- ^ "Music Biz Member Cosynd Partners With Too Lost To Enhance IP Protection Offerings". Music Business Association. Retrieved 2023-11-08.
- ^ King, Ashley (2024-03-05). "Too Lost Extends Publishing Administration Partnership with BMG". Digital Music News. Retrieved 2024-03-17.
- ^ "Jaxsta". jaxsta.com. Retrieved 2023-11-08.