Chivas Regal: Difference between revisions
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'''Chivas Regal''' {{IPAc-en|ˈ|tʃ|ɪ|v|ə|s|_|ˈ|r|iː|g|ə|l}} is a [[blended whiskey|blended]] [[Scotch whisky]] produced by Chivas Brothers, which is part of [[Pernod Ricard]]. Chivas Regal traces its roots back to 1801. Chivas Regal's home is [[Strathisla distillery]] at [[Keith, Moray]] in [[Strathspey, Scotland|Speyside]], [[Scotland]], the oldest operating Highland distillery, which was founded in 1786. |
'''Chivas Regal''' {{IPAc-en|ˈ|tʃ|ɪ|v|ə|s|_|ˈ|r|iː|g|ə|l}} is a [[blended whiskey|blended]] [[Scotch whisky]] produced by Chivas Brothers, which is part of [[Pernod Ricard]]. Chivas Regal traces its roots back to 1801. Chivas Regal's home is [[Strathisla distillery]] at [[Keith, Moray]] in [[Strathspey, Scotland|Speyside]], [[Scotland]], the oldest operating Highland distillery, which was founded in 1786. |
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It is the market-leading scotch whisky 12 years and above in [[Europe]] and [[Asia Pacific]].<ref>[http://www.talkingretail.com/a/main/063D8AEA-1B92-11D9-A258-B96F2D727A86/24D5311A-FD58-11DB-9B22-D3C69413052D/7C0BD2B6-FE2C-11DB-AD59-BF0B09059D95.pdf The Power 100]{{dead link|date=August 2017 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> Chivas Regal sales grew by 61% between 2002 and 2008.<ref>Annual Report 2007/8, p.24 |
It is the market-leading scotch whisky 12 years and above in [[Europe]] and [[Asia Pacific]].<ref>[http://www.talkingretail.com/a/main/063D8AEA-1B92-11D9-A258-B96F2D727A86/24D5311A-FD58-11DB-9B22-D3C69413052D/7C0BD2B6-FE2C-11DB-AD59-BF0B09059D95.pdf The Power 100]{{dead link|date=August 2017 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> Chivas Regal sales grew by 61% between 2002 and 2008.<ref>Annual Report 2007/8, p.24 {{cite web |url=http://www.pernod-ricard.com/medias/resources/static/Rapport%20annuel/RA%202006/RA05-06-15%20Strategic%20Brands.pdf |title=Archived copy |accessdate=2009-05-17 |deadurl=yes |archiveurl=https://web.archive.org/web/20081114110255/http://www.pernod-ricard.com/medias/resources/static/Rapport%20annuel/RA%202006/RA05-06-15%20Strategic%20Brands.pdf |archivedate=2008-11-14 |df= }} and Annual Report 2006/7, p.20 {{cite web |url=http://www.pernod-ricard.com/medias/Finance/PDF/RapportAnnuel/RA0607-%20Magazine%20section%20uk.pdf |title=Archived copy |accessdate=2009-05-17 |deadurl=yes |archiveurl=https://web.archive.org/web/20090320133019/http://www.pernod-ricard.com/medias/Finance/PDF/RapportAnnuel/RA0607-%20Magazine%20section%20uk.pdf |archivedate=2009-03-20 |df= }}.</ref> In global terms, Chivas Regal recorded volume sales of 4.9 million nine-litre cases in 2012 and 2013 but sales have decreased steadily since, dropping to 4.4 million cases in 2015.<ref>{{cite web|title=Chivas Regal whisky's global sales volume|url=http://www.statista.com/statistics/308821/chivas-regal-whiskey-global-sales-volume/|website=statista|accessdate=29 August 2016}}</ref> |
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==Chivas Regal line== |
==Chivas Regal line== |
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In 1950,<ref name="thewhiskyguide.com">{{cite web |url=http://www.thewhiskyguide.com/Speyside/Strathisla.htm |title=Archived copy |accessdate=2010-03-23 |deadurl=yes |archiveurl=https://web.archive.org/web/20110717043807/http://www.thewhiskyguide.com/Speyside/Strathisla.htm |archivedate=2011-07-17 |df= }}</ref> the company Chivas Brothers was able to buy the Strathisla Distillery, which produces the Strathisla single malt whisky used in the Chivas Regal blend. |
In 1950,<ref name="thewhiskyguide.com">{{cite web |url=http://www.thewhiskyguide.com/Speyside/Strathisla.htm |title=Archived copy |accessdate=2010-03-23 |deadurl=yes |archiveurl=https://web.archive.org/web/20110717043807/http://www.thewhiskyguide.com/Speyside/Strathisla.htm |archivedate=2011-07-17 |df= }}</ref> the company Chivas Brothers was able to buy the Strathisla Distillery, which produces the Strathisla single malt whisky used in the Chivas Regal blend. |
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Chivas Regal was re-launched as Chivas Regal 12 year old in the US following the disruption of both Prohibition and World War II. Chivas became a fashionable brand of the era, and became associated with [[Frank Sinatra]] and the rest of the [[Rat Pack]].<ref name="Superbrands">{{cite web|url=http://www.superbrands.easysite.org/files/ChivasRegal_4072.pdf|title=Chivas Regal| |
Chivas Regal was re-launched as Chivas Regal 12 year old in the US following the disruption of both Prohibition and World War II. Chivas became a fashionable brand of the era, and became associated with [[Frank Sinatra]] and the rest of the [[Rat Pack]].<ref name="Superbrands">{{cite web|url=http://www.superbrands.easysite.org/files/ChivasRegal_4072.pdf|title=Chivas Regal|format=PDF|accessdate=2008-09-12|deadurl=yes|archiveurl=https://web.archive.org/web/20090311235518/http://www.superbrands.easysite.org/files/ChivasRegal_4072.pdf|archivedate=2009-03-11|df=}}</ref> Chivas Regal was the Scotch whisky requested by Sinatra, along with other spirits brands backstage at performances,<ref>{{cite news| url=http://www.post-gazette.com/magazine/19990108backstage4.asp | work=Pittsburgh Post-Gazette | title=Catering company dishes out fine food and gossip in 'Backstage Passes' | first1=Scott | last1=Mervis | date=1999-01-08}}</ref> and Chivas sponsored Frank Sinatra's Diamond Jubilee Tour in 1990. |
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In 1997, the Chivas Regal range was expanded with the launch of longer aged whiskies, with the launch of Chivas Regal 18 year old, and in 2007 with the launch of Chivas Regal 25.<ref>[http://www.moodiereport.com/document.php?c_id=31&doc_id=15296 Chivas Regal 25 year old: a star is (re)born – 29/09/07] {{webarchive|url=https://web.archive.org/web/20110714114718/http://www.moodiereport.com/document.php?c_id=31&doc_id=15296 |date=2011-07-14 }}. TheMoodieReport.com. Retrieved on 2013-12-23.</ref> |
In 1997, the Chivas Regal range was expanded with the launch of longer aged whiskies, with the launch of Chivas Regal 18 year old, and in 2007 with the launch of Chivas Regal 25.<ref>[http://www.moodiereport.com/document.php?c_id=31&doc_id=15296 Chivas Regal 25 year old: a star is (re)born – 29/09/07] {{webarchive|url=https://web.archive.org/web/20110714114718/http://www.moodiereport.com/document.php?c_id=31&doc_id=15296 |date=2011-07-14 }}. TheMoodieReport.com. Retrieved on 2013-12-23.</ref> |
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Revision as of 08:49, 24 December 2017
Royal Salute whisky | |
| Website | https://www.chivas.com/ |
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Chivas Regal /ˈtʃɪvəs ˈriːɡəl/ is a blended Scotch whisky produced by Chivas Brothers, which is part of Pernod Ricard. Chivas Regal traces its roots back to 1801. Chivas Regal's home is Strathisla distillery at Keith, Moray in Speyside, Scotland, the oldest operating Highland distillery, which was founded in 1786.
It is the market-leading scotch whisky 12 years and above in
Chivas Regal line
- Chivas Regal 12: Blended from whiskies matured for at least 12 years.
- The Chivas Brothers' Blend: Launched in 2012 as a Duty Free exclusive. This new blend pays tribute to the pioneering art of blending and the Chivas house style, with a predominance of Speyside malts, in particular Strathisla and Longmorn.
- Chivas Regal Extra: a new no-age-statement expression with a higher proportion of sherry casks and priced between the 12- and 18-year-old expressions.
- Chivas Regal 18: Blended from more than 20 single malt Scotch whiskies, matured for at least 18 years. Winner of multiple Gold awards at the International Wine & Spirits Competition and the San Francisco World Spirits Competition.
- Chivas Regal 25: Created using whiskies aged at least 25 years; available only in limited quantities with a retail price of c$300.[4]
- Chivas Regal The Icon: Blended from whiskies matured for at least 25 years. Launched in 2015 initially as a Dubai Travel Retail exclusive. This blend is sold in a hand-blown Dartington Crystal decanter crafted from green glass.[5]
History
Chivas Brothers traces its roots to the opening of a grocery store at 13 King Street, Aberdeen, in 1801. The store sold luxury foodstuffs such as coffee, exotic spices, French brandies, and Caribbean rums to a wealthy clientele. In 1842, Chivas Brothers was retained to supply provisions to the royal family at Balmoral Castle upon Queen Victoria's first visit to Scotland.
In 1843, Chivas Brothers was granted a Royal Warrant to supply goods to Queen Victoria. The May 8, 1890 edition of Scotland Magazine described Chivas Brothers as "undoubtedly the finest purveying business in the north of Scotland".[6]
During the 1850s James Chivas decided to respond to his affluent customers' demands for a smoother whisky, by beginning to blend whiskies to create a blend proprietary to Chivas Brothers. The firm's first blended Scotch whisky, Royal Glen Dee, was launched, followed in the 1860s by a second proprietary blended Scotch whisky, Royal Strathythan.[7]
In the early 1900s, Chivas Brothers decided to create its most aged blended Scotch whisky to export to the U.S, where the booming economy after the turn of the century was fueling demand for luxury goods. The whisky was named Chivas Regal.[7]
Chivas Regal 25 Year Old was launched in 1909 as the original luxury Scotch, and became a leading brand in the U.S. Chivas Regal continued its success until Prohibition in the 1920s.[8]
Chivas Regal was purchased by
In 1950,[9] the company Chivas Brothers was able to buy the Strathisla Distillery, which produces the Strathisla single malt whisky used in the Chivas Regal blend.
Chivas Regal was re-launched as Chivas Regal 12 year old in the US following the disruption of both Prohibition and World War II. Chivas became a fashionable brand of the era, and became associated with Frank Sinatra and the rest of the Rat Pack.[10] Chivas Regal was the Scotch whisky requested by Sinatra, along with other spirits brands backstage at performances,[11] and Chivas sponsored Frank Sinatra's Diamond Jubilee Tour in 1990.
In 1997, the Chivas Regal range was expanded with the launch of longer aged whiskies, with the launch of Chivas Regal 18 year old, and in 2007 with the launch of Chivas Regal 25.[12]
Chivas Regal was acquired by Pernod Ricard following a joint bid on Seagram Spirits & Wine in December 2000 by Pernod Ricard and Diageo.[13]
Strathisla distillery
The home of Chivas Regal and location of its visitor centre is located at the Strathisla distillery. The distillery was founded in 1786,[9] and is the oldest working distillery in the Highlands of Scotland, located in Speyside. The Strathisla distillery is owned by Chivas Brothers, and Strathisla single malt is one of the malt whiskies used within the Chivas Regal blend. Strathisla single malts have a natural sweetness and help to define the taste of Chivas Regal.
Chivas Regal as a sponsor and in popular culture
 | This section needs additional citations for verification. (July 2017) |
Father Dyer brings this whiskey for Father Karass to drink after the death of his mother in the film The Exorcist (1973). They share it and he remarks "Chivas Regal! Where'd you get the money for it—out of the poor box?"
Within the first six minutes of the film The Spook Who Sat By the Door (1973), the top 10 African American candidates for the CIA "spook" position toast to their success to that point, and one notes the Chivas Regal they are drinking costs $3.[14]
Kelly Clarkson's 2007 album My December includes a hidden track at the end of track 13 "Irvine" titled "Chivas." The track is about an ex she ran into at a bar while drinking Chivas.
In 2008, Chivas Regal launched a new global advertising campaign, to run across all continents. "Live with Chivalry" was created by the Euro RSCG advertising agency. The campaign features TV, press, and outdoor advertising.[citation needed]
Chivas Regal also sponsored
Chivas Regal is also featured during the closing of the TV series Boston Legal.[citation needed]
Chivas Regal is featured in several episodes of the TV series Banshee, among many others episode 5, season 2.
In 2011, Chivas Regal sponsored The Asian Awards Outstanding Achievement in Sports Category.[15]
In the
In the Bollywood film Shahenshah the main villain JK drinks Chivas regal.
In Tom Waits' song "Downtown": "Drinking Chivas Regal in a four dollar room".
Author Hunter S. Thompson frequently mentions Chivas Regal as one of his favorite liquors throughout his works.
Webcomic Achewood has the cast frequently drinking Chivas.[16]
In Only Fools and Horses Series 2, episode 3, "A Losing Streak", first broadcast in 1982, Delboy asks for a "large Chivas Regal" at the bar to try and impress Boycie.
In the 2016 film,
In
Critical acclaim
Chivas Regal whiskies have performed well at international
San Francisco World Spirits Competition annual ratings
| Whiskey | 2003 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 |
|---|---|---|---|---|---|---|---|---|---|
| Chivas Regal 18yr Gold Signature Blended Scotch Whisky | Gold | Double | Silver | Double-Gold | Bronze | - | Gold | Gold | Double-Gold |
| Chivas Regal 21yr Royal Salute Blended Scotch Whisky | Silver | Double-Gold | Silver | Silver | Silver | - | Gold | Gold | Double-Gold |
| Chivas Regal 25yr Original Blended Scotch Whisky | - | - | - | Double-Gold | - | - | Double-Gold | Double-Gold | Double-Gold |
| Source:[18] | |||||||||
References
- ^ The Power 100[permanent dead link]
- ^ Annual Report 2007/8, p.24 "Archived copy" (PDF). Archived from the original (PDF) on 2008-11-14. Retrieved 2009-05-17.
{{cite web}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help)CS1 maint: archived copy as title (link) and Annual Report 2006/7, p.20 "Archived copy" (PDF). Archived from the original (PDF) on 2009-03-20. Retrieved 2009-05-17.{{cite web}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help)CS1 maint: archived copy as title (link). - ^ "Chivas Regal whisky's global sales volume". statista. Retrieved 29 August 2016.
- ^ "Chivas Regal Unveils Chivas Regal 25 Year Old As A Tribute To The World's First Luxury Blended Scotch Whisky". Drinks Media Wire. 2007-10-01. Archived from the original on 2010-10-29. Retrieved 2008-09-12.
{{cite web}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - ^ "WHY DOES THIS BOTTLE OF WHISKY COST OVER £2,000?". GQ Magazine. 2015-07-06. Retrieved 2016-10-07.
- ^ Scotland of Today (May 3, 1890)
- ^ ISBN 0-471-66271-2.
- ^ Celebrities and VIPs celebrate the launch of Chivas Regal 25-Year-Old Scotch Whisky. Lastheplace.com (2007-10-15). Retrieved on 2013-12-23.
- ^ a b "Archived copy". Archived from the original on 2011-07-17. Retrieved 2010-03-23.
{{cite web}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help)CS1 maint: archived copy as title (link) - ^ "Chivas Regal" (PDF). Archived from the original (PDF) on 2009-03-11. Retrieved 2008-09-12.
{{cite web}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - ^ Mervis, Scott (1999-01-08). "Catering company dishes out fine food and gossip in 'Backstage Passes'". Pittsburgh Post-Gazette.
- ^ Chivas Regal 25 year old: a star is (re)born – 29/09/07 Archived 2011-07-14 at the Wayback Machine. TheMoodieReport.com. Retrieved on 2013-12-23.
- ^ Pernod Ricard to acquire Seagram Spirits & Wine jointly with Diageo, PR Newswire 2000
- ^ Relevant clip from The Spook Who Sat By the Door
- ^ Chival Regal Sponsors The Asian Awards
- ^ http://achewood.com/index.php?date=05082008
- ^ "2013 Results by Brand" (PDF). San Francisco World Spirits Competition. Retrieved 22 August 2013.
- ^ "Search results for Chivas Brothers - Strathisla Distillery". Proof66.com. Retrieved 20 March 2013.
External links
