Srikumar Misra
Srikumar Misra | |
---|---|
Born | Cuttack, Odisha, India |
Nationality | Indian |
Education | Masters in Business Administration (MBA) |
Alma mater | Xavier Institute of Management University of Texas at Austin |
Srikumar Misra is an Indian serial entrepreneur known for founding Milk Mantra,[1] a dairy foods company based in Odisha.[2] Misra launched the company in 2009, and it was India's first agri-foods company to get venture capital backing.[3] Before this, Misra was a director at Tetley and a senior executive at the Tata Group.[4] He was also part of Yale University's World Fellows Program in 2021.[5] His work has been included in case studies at business schools like Stanford Graduate School of Business and the Indian Institute of Management Ahmedabad.[6] He has also been extensively featured in the Wall Street Journal,[2][7] Bloomberg,[8] Forbes,[4] Fortune,[9] Economic Times, and Financial Times.[10]
Education
Misra was born in Cuttack, Odisha. He earned a masters degree in business administration from Xavier Institute of Management[11] and pursued a postgraduate program from the University of Texas at Austin.[12]
Career
Misra headed the mergers and acquisitions department at Tetley, a London-based tea company owned by the Tata Group.[13] He left this job to set up a food business to address the trust issues between consumers and food in India, caused by opaque supply chains and adulterated food.[14] Along with his wife Rashima Misra, he founded a dairy food company called Milk Mantra in Bhubaneswar in August 2009.[15][16] They spent two years raising funds from 22 angel investors and Aavishkaar Venture Capital.
Milk Mantra began operations in 2012. Misra launched the ready-to-drink milk beverage MooShake. The brand was piloted in
In 2014, Misra received the Emerging Business Leader Award for his work supporting rural entrepreneurs in Odisha.[27] In 2016, he received the John P. McNulty Prize for his innovative social impact ventures.[28]
Case studies
- "VC Decision-Making in India: Aavishkaar and Milk Mantra (A)". Stanford Graduate School of Business. Retrieved 2024-05-23.
References
- ^ John, Nirmal (2016-05-10). "The toast of Odisha". Fortune (magazine). Retrieved 2024-05-23.
- ^ Wall Street Journal. 7 July 2018. Retrieved 2024-05-23.
- ^ "Dairy Startup Milk Mantra Sees Bigger Market Share in Eastern India". Bloomberg. Retrieved 2024-05-23.
- ^ a b Singh, Rajiv (23 February 2021). "Milk Mantra: Unsettling The Dairy Biggies With Premium Play". Forbes India. Retrieved 2024-05-23.
- ^ University, X. I. M. (2020-02-09). "Alumni Achievements - XIM University". Retrieved 2024-05-23.
- ^ "XIMB-Emylon School students visit Milk Mantra". Odisha Diary, Latest Odisha News, Breaking News Odisha. 2019-02-21. Retrieved 2024-05-23.
- ^ "One Tech Startup, 300 Millions Cows". The Wall Street Journal.
- ^ Parija, Pratik. "U.S. DFC-Backed Indian Firm to Help Users Trace Origin of Milk". Bloomberg News. Retrieved 2024-05-23.
- ^ "The Dairy Disruptors". www.fortuneindia.com. 2022-04-12. Retrieved 2024-05-23.
- ^ "Case studies: investing in bottom of pyramid". Financial Times. Retrieved 2024-05-23.
- ^ University, X. I. M. (2020-02-09). "Alumni Achievements - XIM University". Retrieved 2024-05-23.
- ^ "Srikumar Misra – Maurice R. Greenberg World Fellows Program". worldfellows.yale.edu.
- ^ "Regional companies outpacing dairy majors in India". Business Today. 2019-06-27. Retrieved 2024-05-23.
- ^ "How Milk Mantra Became The Taste Of Odisha". Forbes India. Retrieved 2024-05-23.
- ^ "VCs get gung-ho about start-ups". The Financial Express. 2011-08-07. Retrieved 2024-05-23.
- ^ "Cashing in on cows, Milk Mantra style".
- ^ Singh, Rajiv (23 February 2021). "Milk Mantra: Unsettling The Dairy Biggies With Premium Play". Forbes India. Retrieved 2024-05-23.
- ^ "Milk Mantra wants to target Rs 1000 crore revenue in five years". www.fortuneindia.com. 2021-07-11. Retrieved 2024-05-23.
- ^ Ranjan Mishra, Bibhu (June 7, 2015). "Milk Mantra, Odisha based dairy product start-up, makes national foray". Business Standard. Retrieved 2024-05-23.
- ^ Abrar, Peerzada (9 January 2019). "Dairy farms employ tech to ramp up production, offer milk that's pure". Business Standard India. Retrieved 2024-05-23.
- ^ Strebulaev, Ilya A.; Randolph, Justin. "VC Decision-Making in India: Aavishkaar and Milk Mantra (A)". Stanford Graduate School of Business. Retrieved 2024-05-23.
- ISSN 0013-0389. Retrieved 2024-05-23.
- ^ "Moo-er & Shaker: This is how Milk Mantra caught RBI governor's interest - ET BrandEquity". Retrieved 2024-05-23.
- ^ "British team hails milk supply chain". The Indian Express. Archived from the original on August 24, 2012.
- ^ "We want to transform India's food value chain: Srikumar Misra of Milk Mantra". Money Control. Retrieved 2024-05-23.
- ^ "British High Commissioner to India visits Milk Mantra's corporate office". The Statesman. 27 March 2018. Retrieved 2024-05-23.
- ^ "Milk Mantra founder bags OdishaInc Emerging Business Leader Award". Odisha Diary. 17 November 2014. Archived from the original on 2016-08-18. Retrieved 2024-05-23.
- ^ "Introducing the 2019 McNulty Prize Laureates". McNulty Foundation. 2024-05-22. Retrieved 2024-05-23.