Stella Artois
Anheuser–Busch InBev | |
Country of origin | Belgium |
---|---|
Region of origin | Leuven, Belgium |
Introduced | 1926 |
Alcohol by volume | 4.6 to 5.2 per cent |
Style | Pilsner[1][2] |
Ingredients | Saaz hops,[3] malted barley, maize, yeast, water |
Website | stellaartois |
Stella Artois (
History
The Den Hoorn brewery in Leuven opened in 1366, when it was a tavern brewing its own beer for sale under the sign of a hunting horn. In 1708, Sébastien Artois became head brewer; then, in 1717, purchased the brewery, renaming it Brouwerij Artois.[7]
In 1926, Brouwerij Artois launched Stella as a Christmas beer,
In 1988, Brouwerij Artois was a founding member in the merger creating
In 1993, Interbrew moved production of Stella Artois into a new, fully automated brewery in Leuven. In 2004, Interbrew was part of the merger creating InBev, and by 2006, total annual production volume of Stella Artois exceeded one billion litres.
In 2008, InBev was part of the merger creating the
In 2020, AB InBev reduced the alcohol content of their beers for the UK market, from 4.8% to 4.6%. The original UK strength of Stella Artois was 5.2% and 4.8% from 2008 until 2020.
Production
Stella Artois is brewed in Belgium (in the plants at
Stella Artois is available on draught and in several packaged sizes.
An unfiltered version was introduced to the United Kingdom market in 2022.[17]
Advertising
United Kingdom
Initially, brewers Whitbread launched Stella in the UK with advertisements featuring the slogan "Stella's for the fellas who take their lager strong". The images showed a Stella-monogrammed half-pint glass (due to its strength) – in one advertisement with a muscular 'glass arm' for a handle, in the other a glass sitting beside a torn-in-half telephone directory. This was the same creative unit which was involved, at the time, in Whitbread's launch of Trophy Bitter "The pint that thinks it's a quart".
In the 1980s and 1990s, the Stella Artois advertising slogan in the United Kingdom was "
Stella Artois is advertised as containing "only 4 ingredients: hops, malted barley, maize and water". Yeast is also an ingredient used in the fermentation process, but almost all of it is removed before packaging. Since 2009, Stella Artois has been suitable for
Brand image
At least since the early 21st century, Stella Artois has carried the nickname of the "wife beater" in the United Kingdom, due to a perceived connection between
Marketing
Stella Artois has been associated with film in the UK since 1994, organising events, sponsoring television, and hosting a website. Stella Artois has been or is a primary sponsor of the Cannes, Melbourne, and Sundance film festivals, the Independent Spirit Awards, the Dallas International Film Festival, and the Little Rock Film Festival.
Stella Artois has broadcast several
See also
- Artois Bock
- Beer and breweries by region
- Peeterman Artois
References
- ^ a b McFarland, Ben. "Stella Artois". Craft Beer and Brewing. Retrieved 2 July 2019.
- ^ Jackson, Michael (30 July 1999). "Belgium's Great Beers". Beer Hunter. Retrieved 2 July 2019.
- ^ "Stella Artois". waitrose.com. Archived from the original on 3 February 2018. Retrieved 2 February 2018.
- ^ a b "Inbev expected to launch 4% Stella Artois". Morning Advertiser. 24 June 2008. Archived from the original on 26 April 2012. Retrieved 26 June 2009.
- ^ a b "Anheuser-Busch: Brand List". Archived from the original on 19 October 2010. Retrieved 11 June 2009.
- ^ "Company Overview of Interbrew International B.V." Bloomberg Research. Bloomberg L.P.access-date=5 February 2017. 2016.
- ^ "Artois Brouwerij". biernet.nl.
- ^ Wolinski, Cat (29 March 2019). "11 Things You Should Know About Stella Artois". Vine Pair. Retrieved 2 July 2019.
- ISBN 978-1-907293-40-5.
- ^ Scarsella, Jameson (12 October 2023). "Stella Artois Emerges As A Modern-Day Icon". The Business Download. Retrieved 25 April 2024.
- ^ Interbrew acquires brewing activities of Whitbread Retrieved 1 November 2012. Archived 23 December 2010 at the Wayback Machine
- ^ "Watch the new Stella Artois 4% commercial". marketingmagazine.co.uk.
- ^ "No smooth outcome as Stella 4% sales fall". The Grocer. 16 May 2011. Retrieved 4 January 2012.
- ^ Garshol, Lars (19 May 2014). "Professor Delvaux".
- ^ "Sun Inbev Ukraine Brands : Stella Artois". Archived from the original on 2 December 2008. Retrieved 5 October 2008.
- ^ "Lion welcomes Stella Artois and Belgian specialty beers into its Australian portfolio". 19 December 2011. Archived from the original on 18 March 2014. Retrieved 19 December 2011.
- ^ Woolfson, Daniel (14 October 2021). "Budweiser Brewing Group plans unfiltered Stella Artois launch". The Grocer. Retrieved 22 March 2024.
- ^ "Konings maakt Stella Artois Cidre". 30 March 2011. Retrieved 10 September 2012.
- ^ Wright, Oliver (4 January 2012). "Lobbying company tried to wipe out 'wife beater' beer references". The Independent. Archived from the original on 24 May 2022. Retrieved 14 March 2012.
- ^ White, Anna (4 January 2012). "Portland brews up row over 'wife-beater' Stella". The Daily Telegraph. London. Archived from the original on 12 January 2022. Retrieved 14 March 2012.
- ^ HLN.be (8 February 2011). "Chique 'Franse' Stella-spot gaat de mist in op Super Bowl". De Persgroep Digital. Archived from the original on 10 June 2016. Retrieved 10 June 2012.
{{cite web}}
: CS1 maint: bot: original URL status unknown (link) - ^ De Standaard (8 February 2011). "Stella Artois maakt weinig indruk op publiek Super Bow". De Standaard. Retrieved 10 June 2012.
External links
- Official website
- Studio Artois: official film website
- Brasserie Artois: Artois Family of Beers
- Rating on RateBeer.com