Strega (liqueur)
Liquore Strega is an Italian herbal
Strega is considered a
History
Strega was developed in 1860 by the father–son team of Carmine Vincenzo Alberti and Giuseppe Alberti.[1] The company experienced growth until Giuseppe Alberti's death in 1894.[2] Alberti's four sons Ugo, Vincenzo, Francesco and Luigi took control. The company received a royal warrant of appointment to the Italian King.
Strega became well known for its colourful and artistic advertising.
Strega Prize
The Premio Strega (lit. 'Strega Prize') is the most important Italian literary award.[5] It was founded in 1947 by Guido Alberti, then owner of the company, together with his friends, the writer Maria Bellonci and her husband Goffredo. Its origins lie with a group of post-World War II Italian writers, intellectuals and artists known as the "Sunday Friends" ("Amici della Domenica"). Goffredo and Maria Bellonci hosted the Sunday Friends at their home with the intention of stimulating an active debate in Italian cultural life. In 1947, Bellonci set up a literary prize for the best work of prose fiction, to be decided upon by the votes of the Sunday Friends. The name of the Prize came from the company that produces Strega liqueur, which offered the money for the prize.[5]
Awards
The
See also
References
- ^ "Bringing It Back Bar: What to Do with Strega". Punch. 27 August 2015. Retrieved 13 December 2016.
- ^ "An inheritance of tradition and quality :: Strega Alberti Benevento S.p.A". www.strega.it. Archived from the original on 2012-08-13.
- ^ "Strega and advertising :: Strega Alberti Benevento S.p.A". www.strega.it. Archived from the original on 2013-11-18.
- ^ http://ecx.images-amazon.com/images/I/51kPuRkDC1L._SY355_.jpg [bare URL image file]
- ^ S2CID 53346269.)
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: CS1 maint: multiple names: authors list (link - ^ "Strega Page Listing on Proof66". Proof66.com. Archived from the original on 2012-10-19. Retrieved 2012-10-20.