Supercheap Auto
Automotive parts and accessories | |
| Owner | Super Retail Group |
|---|---|
| Website | supercheapauto |
Supercheap Auto is an Australian
It now has 341 stores across Australia and New Zealand.
History
Supercheap Auto was founded by Reg and Hazel Rowe in 1972 as a mail-order business. The couple sold imported battery chargers and other automotive accessories from their home. In 1974, they opened their first store in
Operations
The company opened its 250th store in
Current store formats
Supercheap Auto
Standard format most commonly 700 m2 (7,500 sq ft) but smaller 400 m2 (4,300 sq ft) stores also exist. [citation needed]
Supercheap Auto Superstore
Supercheap Auto has some newer format stores including 1,000 m2 (11,000 sq ft) Superstores at
Sponsorships
From 2005 to 2020, Supercheap Auto held sponsorship naming rights for the Bathurst 1000. It has also sponsored several Supercars Championship teams since 1997 under the brand Supercheap Auto Racing, including Steven Ellery Racing (2000–2004), Paul Weel Racing (2005–2007), Paul Morris Motorsport (2008–2011), Walkinsaw Racing (2012–2015) and Tickford Racing (2016–2020).[2][3][4][5]
It was naming rights sponsor of the
After the Supercars title and Bathurst race sponsorship went to Repco in 2021, Supercheap became an associate sponsor of Triple Eight Race Engineering as well as naming rights sponsor for entries in the 2021 to 2025 Bathurst 1000.[8][9]
References
- ^ a b Passmore, Daryl (25 August 2013). "Reg and Hazel Rowe". The Courier-Mail. Retrieved 6 May 2022.
- ^ Ingall switches to Walkinshaw The Age 9 November 2011
- ^ REC sale the end of an era for Paul Morris Speedcafe 4 December 2013
- ^ Mostert to race Supercheap Falcon in 2016 Motorsport.com 16 November 2015
- ^ Jack Le Brocq Signs, Supercheap Auto Re-signs with Tickford Racing Tickford Racing 28 November 2019
- ^ Fast facts - Supercheap Auto Bathurst 1000 Supercars
- ^ Supercheap partner with TCR Australia Auto Action 14 January 2021
- ^ "Supercheap Auto joins Triple Eight in exciting new Partnership". Red Bull Ampol Racing. Triple Eight Race Engineering. Retrieved 28 November 2021.
- ^ Lowndes and Fraser confirmed for Bathurst wildcard Auto Action 4 June 2022
External links
