Swee Touch Nee
Swee-Touch-Nee Tea is a brand of
Swee-Touch-Nee Tea derives its name from the loose Russian transliteration of "tsvetochnyy chay", which translates to "flowery tea."[2] On older tins, the name was written in Cyrillic (Цвѣточный Чай) with the transliteration/translation "Zvetouchny Tea."
History
Swee-Touch-Nee Tea was established in approximately 1880 by Samuel Zechnowitz (1865-1942) a Jewish merchant from Minsk, and a founding member of The Forward.[3] Fleeing antisemitism in the Russian Empire, Zechnowitz immigrated to New York in the 1880s and opened a tea shop in the Lower East Side. The company, then in its infancy in the form of several selected tea blends, arrived with him.[4]
The Consolidated Tea Company was formed in 1911 to take over the Columbia Tea Co. Consolidated imported and packaged tea, which included, the Swee-Touch-Nee blend. An advertisement in the Jewish Daily Forward dated February 25, 1931 describes the Consolidated Tea Company as "the oldest Jewish company in America."[1]
Upon his death in 1942, Samuel Zechnowitz’s nephew Jacob Zechnowitz (1886-1965) became president of the company.[5] In 1966, The Consolidated Tea Company moved from its original headquarters in Brooklyn to Lynbrook, NY, where it continued to be a family-owned and operated business for a further 50 years. In 2015, The Consolidated Tea Company was dissolved and the Swee-Touch-Nee Tea brand was purchased by another company.
The Consolidated Tea Company previously produced a variety of discontinued Swee-Touch-Nee Tea products including: Green tea, flavored iced teas, powdered iced tea mix, hot cocoa, and an assortment of flavored tea bags.
Significance in Jewish-American culture
Kosher tea
Swee-Touch-Nee Tea is a certified
The red and gold tins
Swee-Touch-Nee Tea was originally packaged in red and gold
Vintage Swee-Touch-Nee Tea tins are considered collectors items and can occasionally be found in antique stores and online marketplaces throughout the world. Swee-Touch-Nee Tea tins dated from the late 1880s until approximately 1913 are labelled in the original Russian script. Tins from approximately 1913 until 1917 are labelled in both English and Russian. Following the 1917 Russian Revolution, Swee-Touch-Nee Tea tins were produced with only English text, a result of the negative public sentiment surrounding the antisemitic trope of Jewish Bolshevism.
In popular culture
A Swee-Touch-Nee Tea box is shown in Season 1, Episode 8 of the TV series Archive 81.[8]
Swee-Touch-Nee Tea is mentioned in the book It's Kind of a Funny Story by Ned Vizzini.[9]
In 1975 (and again as part of a 1980 rerun series) a Wacky Packages trading card was produced by Topps which parodied Swee-Touch-Nee Tea as "Don't-Touch-Mee Tea" [10][11]
References
- ^ a b "צוועטאטשני טשאי" [Swee Touch Nee Tea] (PDF). The Forward (in Yiddish). Newark, New York. February 25, 1931 [February 25, 1931]. p. 7.
- ^ Office, United States Patent (1914). Official Gazette of the United States Patent Office. The Office.
- ISSN 0362-4331. Retrieved 2022-12-12.
- ^ a b "Born in the Orient...Bred in The Lower East Side of N.Y." The Jewish Advocate. 1969 [Thursday, July 17, 1969].
- ISSN 0362-4331. Retrieved 2022-12-12.
- ^ "Swee-Touch-Nee Tea". National Museum of American History. Retrieved 2022-12-12.
- ^ "1992.138.002 - Tea Tin | Jewish Museum of Maryland". jewishmuseummd.pastperfectonline.com. Retrieved 2022-12-12.
- ^ "Swee-Touch-Nee Tea Box In Archive 81 S01E08 "What Lies Beneath" (2022)". Retrieved 2022-12-12.
- ISBN 9780786851966.
- ^ "Wacky Packages Actual Product Names". wackypacks.com. Retrieved 2023-06-11.
- ^ "Wacky Packages 4th Series Rerun 1980 - Don't-Touch-Mee Tea - #223". wackypacks.com. Retrieved 2023-06-11.