TBWA\Chiat\Day
| Company type | Parent TBWA Worldwide | |
|---|---|---|
| Website | tbwachiatday |
TBWA\Chiat\Day (
TBWA Worldwide is part of the global marketing group Omnicom, with a reputation for more quirky or "disruptive" work. The youngest network in the group's portfolio, TBWA expanded rapidly in the final years of the 1990s and is a competitor to BBDO and DDB. A significant step came in 1998 when the agency absorbed Anglo-French marketing network GGT BDDP.
The current president of the Los Angeles office is Courtney Nelson; the New York office is headed by Rob Schwartz.[3]
Portfolio
- "1984" (1983)
- PowerBook 100 campaign with Kareem Abdul-Jabbar (1991)
- Dan & Dave (1992)
- "If only they'd used a Jiffi condom" (1993)
- Jack Box (1993)
- Crash Bandicoot (1996)[4]
- Final Fantasy VII "$20 Million Campaign" (1997)
- "Think Different" campaign (1997)
- Taco Bell chihuahua (1997)
- Bloody Roar (1997)
- Bloody Roar II: The New Breed (1999)
- Gran Turismo 2 (1999)
- Pets.com sock puppet(1999)
- Hummingbird (television ad) Infiniti I35 (2001)[5]
- Switch (2002)
- Absolut Vodka's "Absolut Marilyn" campaign (2005)
- Keep a Child Alive's "Spirit of a Child" campaign (2005)
- Hello Tomorrow (2005)
- "Get a Mac" campaign (2006)
- Gatorade "G" logo (2009)
- Southwest Airlines' "Welcome Aboard" campaign (2013)
- University of Phoenix (2019)
See also
References
- ^ Nudd, Tim (October 6, 2011). "Lee Clow: Steve Jobs Was the 'Most Amazing Person I Have Ever Known'". Adfreak (blog). Adweek. Retrieved October 8, 2011.
- Fast Company. Retrieved June 6, 2012.
- ^ TBWA Worldwide (5 January 2015). "Rob Schwartz Appointed CEO, TBWA\Chiat\Day New York". prnewswire.com (Press release). Retrieved 20 March 2018.
- ^ Hester, Blake (June 22, 2017). "Crash Bandicoot: An oral history". Polygon. Vox Media. Archived from the original on June 24, 2017. Retrieved November 4, 2020.
- ^ "Infiniti Launches Ad Campaign for New 2002 I35". www.theautochannel.com. September 24, 2001.
External links
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