The Marketing Practice
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Industry | Marketing |
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Founded | 2002Ardington, Oxfordshire, England | in
Founder | Clive McNamara |
Headquarters | , England |
Services | Business-to-business marketing |
Website | themarketingpractice |
The Marketing Practice, also known as TMP, is a global,
The B2B agency was founded by Clive McNamara in 2002 from his front room in Ardington, Oxfordshire. Early clients included Fujitsu and eGain. McNamara was formerly the marketing director at a large IT software company. He created The Marketing Practice after being unable to find one agency that offered a fully integrated B2B marketing solution.
Work and results
Previous achievements include generating EMEA sales of 284x marketing investment for Atos[1] and improving the Microsoft Lumia business market share from 12% to 26%.[2] The agency has also been recognized as being in the top three 100% revenue B2B agencies in the B2B Agencies Benchmarking Report.[3]
Expansion
In 2008 The Marketing Practice moved to its current premises in The Old Estate Yard, East Hendred. The agency established its first non-UK office in 2016 in Munich, Germany,[4] and a North American office in Seattle, Washington, later the same year.
Sales and Marketing forums
The agency runs regular Sales & Marketing Forums ('S&M Forums’)
Industry recognition
The Marketing Practice has been the most-awarded agency at the B2B Marketing Awards in both 2013 and 2014.[7] They have been consistent winners in the 'Best Lead Generation' category, winning the award five times between 2010 and 2015, and the 'Most Commercially-Successful' category, winning twice between 2015 and 2017. They were also runner-up for the ‘Agency of the Year’ accolade from 2013 to 2015.[8]
References
- ^ Lead Generation Factory for Atos
- ^ Microsoft ready for major consumer war
- ^ B2B Agencies Benchmarking Report
- ^ Marketing agency in East Hendred looking to recruit 30 people
- ^ Sales & Marketing Forum
- ^ Marketing Agency, 24 March 2023
- ^ B2B Marketing Awards 2015: The Marketing Practice picks up 14 trophies in 3 years [1]
- ^ B2B Marketing Awards 2015: The Marketing Practice picks up 14 trophies in 3 years [2]