The Program Exchange

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The Program Exchange
Formerly
  • DFS Program Exchange (1979-1986)
  • DFS-Dorland Program Exchange (1986-1987)
Company typeSubsidiary
IndustryTelevision syndication
Founded
  • 1979 (as DFS Program Exchange)
Founder
Parent
Zenith ROI Agency
WebsiteThe Program Exchange

The Program Exchange was a

syndicator of television programs. It was founded as DFS Program Exchange in 1979, which became elongated to the DFS-Dorland Program Exchange from 1986 to 1987. From 1986 to 2008, it was a division of Saatchi & Saatchi, an advertising agency (which acquired Dancer Fitzgerald Sample, the original owners), while merging with Dorland Advertising in 1986,[2] and would later be acquired by Publicis in 2000. In January 2008, Publicis transferred The Program Exchange from the Saatchi & Saatchi subsidiary to its ZenithOptimedia subsidiary, the logo was then changed to reflect this move. In 2016, the programexchange.com website was shut down; the shutdown coincided with NBCUniversal's purchase of one of its most prominent clients, DreamWorks Classics[3] while Jay Ward Productions has been sold to WildBrain
, as of 2022.

The Program Exchange was a "barter syndicator," distributing programming on behalf of the shows' producers, many of them having their own cash distribution services. Instead of paying a cash fee, television stations who ran those programs agreed to a

federal educational/information mandates. The Program Exchange continued to hold distribution rights to the Jay Ward Productions and Total Television
archives throughout the exchange's existence; both of those companies' programs were produced at the DFS-owned Gamma Productions studios in Mexico until that studio shut down in 1968.

The Program Exchange handled distribution for all titles listed below. The dates listed are the dates that they were distributed, not the dates they originally aired.

History

From the company's beginnings as DFS Program Exchange, which was originally headquartered in Dallas, the company's initial goal was to syndicate several shows that were abandoned by other syndicators, such as the Hanna-Barbera and Gamma Productions archives; the former brought them Scooby-Doo and The Jetsons.[4] The company grew with Olympic Champions, which starred Bruce Jenner; it was the first ever live-action show distributed by DFS themselves.[5] In 1983, it purchased the exclusive syndication rights for Bewitched from Columbia Pictures Television.[6] It also acquired the exclusive syndication rights to two other Screen Gems shows, I Dream of Jeannie and The Partridge Family.[7] These shows were re-popularized thanks in part to a boom in independent TV stations.[8]

In 1985, DFS Program Exchange made its first bold move by syndicating their own straight barter strip,

DiC broadcast the remaining 17 episodes on Cartoon Network's programming block Toonami
.

Children's programs

Sitcoms

Dramas

Reality/Lifestyles

  • B. Smith: Simply Style (2008-2016)
  • Funniest Pets & People (2008-2016)
  • That Teen Show (1986-1987)
  • The Greats of the Game (1985-1989)
  • Sale of the Century
  • Olympic Champions (1979-1980)

Short-form

  • B. Smith Cooking Vignettes
  • Cartoon Network Short Cartoons
  • Dr. Bob Arnot: Eat Better America
  • Healthy Break by Jake
  • Medical Minute
  • Nutrition Minute

References

  1. ^ Dave McNary (2016-08-22). "Comcast Completes $3.8 Billion DreamWorks Animation Purchase". Variety. Retrieved 2016-08-27.
  2. ISSN 0362-4331
    . Retrieved 2021-11-13.
  3. ^ Dave McNary (2016-08-22). "Comcast Completes $3.8 Billion DreamWorks Animation Purchase". Variety. Retrieved 2016-08-27.
  4. ^ "DFS Program Exchange" (PDF). Broadcasting. 1979-01-29. Retrieved 2021-11-10.
  5. ^ "Olympic Champions" (PDF). Broadcasting. 1979-03-05. Retrieved 2021-11-10.
  6. ^ "Bewitched" (PDF). Broadcasting. 1983-04-04. Retrieved 2021-11-10.
  7. ^ "Let our stars shine in the market" (PDF). Broadcasting. 1984-02-13. Retrieved 2021-11-10.
  8. ^ "New life in old TV shows" (PDF). Broadcasting. 1985-03-18. Retrieved 2021-11-11.
  9. ^ "Programming with NATPE in mind" (PDF). Broadcasting. 1985-12-09. Retrieved 2021-11-11.
  10. ^ "Bottom Line" (PDF). Broadcasting. 1986-03-10. Retrieved 2021-11-12.
  11. ^ "TPE gets 'Garfield'" (PDF). Broadcasting. 1992-01-20. Retrieved 2021-11-13.

External links

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