Toughskins

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Toughskins are a line of clothing sold by

which were primarily marketed for their durability. When launched, the line consisted of children's jeans which were sold with the guarantee that children would grow out of them before the pants wore out.

A Sears brand-awareness survey determined that by 1973, the Toughskins had become better known by mothers than the Levis brand, already a century old at that time.^[1]

Toughskins had reinforced knees for longer wear. They came in slim, regular, and husky sizes and were a blend of Dacron Type 59

, and men's work clothes.

Also mentioned in the song "Cool Kids" on the Chicago band Screeching Weasel's album Bark Like a Dog.

References

External links

• Link to Sears Archives Toughskins Page

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