Upside (magazine)
Upside was a San Francisco-based business and technology magazine for venture capitalists. It was published from 1989 to 2002.[1] It had a circulation above 300,000.[2]
History
Beginnings
Upside was started by banker
Departure of founders
Perkins was removed by the magazine's board of directors as publisher on May 2, 1992. He would go on to start
Expansion
In 1997,
David Bunnell's son Aaron Bunnell joined Upside as a vice president in the late 1990s, in charge of the magazine's website UpsideToday. He struck a crucial deal with Yahoo that doubled traffic and launched a popular feature called "Dot-Com graveyard." Co-workers described him as a hard worker. In summer 2000, he was found dead in a hotel room in New York, where he had traveled to close an UpsideToday business deal. He had reportedly been using drugs, working long hours and grieving the loss of a girlfriend in the weeks leading up to his death.[7]
In January 2001, Upside launched UpsideFN, a New York-based online radio network headed by GM Scott Hunter and J.T. Farley, a former senior producer and news editor for CNBC.[8] UpsideFN closed in May 2001, citing a weak advertising market.[9]
At its peak size in 2001, Upside employed 110 staff.[5]
Bankruptcy
Upside declared bankruptcy and ceased publication in 2002.[10]
References
- ^ "Upside magazine closes". San Francisco Business Times. American City Business Journals. 2002-10-08. Retrieved 2008-10-29.
- ^ Kopytoff, Verne (2002-10-08). "Upside magazine to cease publication". San Francisco Chronicle. Hearst Corp. Retrieved 2009-11-28.
- ^ a b c "Fish Story". SF Weekly. Village Voice Media. 1996-04-10. Retrieved 2009-11-28.
- New York Times. Retrieved 2009-11-28.
- ^ a b Fost, Dan (2002-04-01). "Upside's downside". San Francisco Chronicle. Hearst. Retrieved 2009-11-28.
- ^ "Washington Post, Upside team to cover tech world". Silicon Valley Business Journal. American City Business Journals. 1997-10-31. Retrieved 2009-11-28.[dead link]
- ^ "Dealing with dot-com's dark side". USA Today. Gannett Co. Inc. 2000-10-18. Retrieved 2009-11-28.
- ^ "Can't Look Down at UpsideFN.com". Village Voice. Village Voice Media. 2001-01-30. Retrieved 2009-11-28.
- ^ "Upside Pulls Plug on Live Webcasts". InternetNews.com. WebMediaBrands. 2001-05-16. Retrieved 2009-11-28.
- ^ "Upside magazine meets its maker". Media Life. 2002-10-08. Archived from the original on 2009-06-20. Retrieved 2009-11-28.