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Social Leverage

Company type	Private
Industry	Private equity, Venture capital
Founded	2008
Founders	Howard Lindzon and Tom Peterson
Headquarters	5110 N 40th St Ste 108 Phoenix, Arizona
Key people	Howard Lindzon Tom Peterson Gary Benitt
Website	www.socialleverage.com

Social Leverage is an early stage venture capital firm headquartered in Phoenix, Arizona. In addition, the firm has offices in Coronado, California and in San Francisco, California.

Social Leverage specializes in investments in early stage technology companies. Since it’s founding in 2008, Social Leverage has backed entrepreneurs in more than 100 ventures including Ticketfly, Bitly, Techstars, Life360, StockTwits, TweetDeck, Assistly, AngelList, Robinhood, and Virgin Mega USA.

History

Social Leverage was formed in 2008 by Howard Lindzon and Tom Peterson. According to Lindzon, "social leverage is about leveraging our extensive network of industry relationships and expertise to help grow great companies and build great products.”^[1]

In 2011, Chris Corriveau (CTO of MojoPages and former CTO of StockTwits) served as a technical advisor to Social Leverage Capital Fund I, LP.

In December 2014, Gary Benitt joined the firm as a general partner.^[2]

In July 2015, Joseph Mahavuthivanij joined the firm as an event producer and analyst on the investment team.

Social Leverage produces Lindzonpalooza (started in 2007) and Stocktoberfest (started in 2012), annual conferences held in Coronado, California.

• Lindzonpalooza (also known as Palooza) is a gathering of venture capitalists, angel investors, entrepreneurs, and limited partners.
• Stocktoberfest gathers entrepreneurs, public company CEOs, venture capitalists, money managers, investors, and traders to discuss investment ideas and strategies.

Investments

Social Leverage has been an early investor in more than 100 technology companies, focusing on investments in financial technology, mobile and SaaS companies, business intelligence, developer tools, and consumer marketplaces. Since 2008, Social Leverage has raised and invested capital with four venture funds: Social Leverage, LLC, Social Leverage Group, LLC, Social Leverage Capital Fund I, LP, and Social Leverage Capital Fund II, LP.

Social Leverage, LLC

The following is a list of investments from the Social Leverage, LLC fund made between 2009-2011:^[3]

• ADstruc – Buying platform for the outdoor advertising industry.
• Anybeat – A social networking service based on pseudonymity.^[4]
• Assistly – Online customer service software and support ticket help desk. Acquired by
  Salesforce.com on September 11, 2012 for US$80M. Now known as Desk.com.^[5][6]
• BillGuard – Track your spending and save money.
• Bit.ly
  – URL redirection service with real-time link tracking.
• BlogTalkRadio – Social radio network.
• Buddy Media – Social media marketing platform that helps companies build connections and maintain relationships with customers. Acquired by Salesforce.com in May 2012 for US$689 million.^[7][8]
• Copius – Social marketplace for buying and selling with people, not strangers.
• Embed.ly – Developers tools for building richer sites and apps.
• eToro – Social trading company that allows users to watch the financial trading activity of other users and copy them.
• Foodzie – Online marketplace to discover and buy food directly from artisan producers. Acquired by Joyus.^[9]
• GiveForward
  – Helps people raise money towards medical expenses.
• GoInstant – Collaboration API that allows developers to build real-time, multiuser apps. Acquired by Salesforce.com in July 2012 for US$70 million.^[10]
• Life360 – A locator, messaging tool, and communication app for families.
• PlaceIQ – Builds mobile audiences and analytics for digital advertising, brands, and agencies.
• Quick18 – Develops software solutions for the golf industry.
• Scopely – Mobile entertainment network.
• Seamless Receipts – Helps retailers turn paper receipts into branded eReceipts. Acquired by Sailthru.^[11]
• StationCreator – Lets you take any shareable video on the internet and create a 24/7 internet TV station.
• Stipple – A platform that allows the tagging of people, places, and objects inside of images.
• StockTwits – A financial communications platform for the investing community.
• TechStars
  – A mentorship-driven startup accelerator.
• Ticketfly – Find events, buy tickets, and share with your friends.
• TweetDeck – Twitter tool for real-time tracking, organizing, and engagement on web and mobile devices. Acquired by Twitter on May 25, 2011 for US$40 million.^[12]
• WallHogs – Custom life-sized wall decals.
• WeGame – Social platform for gamers. Acquired by Tagged.^[13]
• WorldGaming
  – The official destination for playing video games for cash and prizes.
• YCharts – Provider of investment research tools and stock charts.

Social Leverage Group, LLC

The following is a list of investments from the Social Leverage Group, LLC fund made between 2011-2015:^[14]

• 3Desk/Peoplegraph.io - Freelancer marketplace.
• AngelList – Connects startups with investors and employees.
• awe.sm – Develops tools that measure the performance of social marketing campaigns. Acquired by Unified.^[15]
• Betable – Legally add real-money gambling to your games.
• Bitium – Operating system that provides app management, single sign-on, and analytics for over 1000 cloud-based apps.
• BuildingConnected – Bid management tools for the construction industry.
• Clarity – Makes it easy to find, schedule and pay for expert advice. Acquired by Fundable.^[16]
• Colingo – Helps people practice English by connecting them with native English speakers in the United States.
• DailyWorth – Digital media company for ambitious, professional women.
• Discoverly – A tool to navigate your social data, making you more productive personally and professionally.
• Estate Assist – Online safe deposit box.
• Fanium – Develops fantasy sports applications for mobile devices.
• FullContact – Builds contact management software and APIs.^[17][18]
• InternMatch – Search and find college internships.
• Kinvey – Makes it easier to develop beautiful mobile, tablet, and web apps.
• Naritiv – Enable artists to quickly raise money for causes and projects.
• LaunchRock – Platform that enables users to create viral "Launching Soon" pages. Acquired by Fundable.^[19]
• Lucky Sort – Develops a big data visualization and navigation engine for exploring emergent patterns in live text streams. Acquired by Twitter.^[20]
• Meerkat – Live video streaming over Twitter.
• OnTheAir – Streaming video platform allowing anyone watching a live stream to video chat with the host in front of the audience. Acquired by Yahoo! on December 4, 2012.^[21]
• PeerStreet – Marketplace for investing in real estate backed loans.
• RebelMouse – Turns social streams into dynamic personal homepages.
• Revolv – Monitoring and control system that allows users to control their connected devices from a single hub. Acquired by
  Nest Labs on October 24, 2014.^[22]
• Retrofit – Lasting weight management through personalized expert guidance and smart wireless devices.
• SendHub – The phone system for the mobile world.
• Simply Measured – Provides social media analytics and measurement for data-driven agencies and brands.
• StationCreator (follow-on investment) – Lets you take any shareable video on the internet and create a 24/7 internet TV station.
• StockTwits (follow-on investment) – A financial communications platform for the investing community.
• The People’s Movement – Creates stylish, eco-conscious footwear and accessories.
• Ubooly – Designs and sells a stuffed animal that talks and listens. Acquired by Cartwheel Kids.^[23]
• Unbounce – Lets marketers build high-converting landing pages without I.T.
• Videolicious – Empowers teams to make great videos automatically, in seconds.
• WitStream – 24-hour live comedy ticker.

Social Leverage Capital Fund I, LP

The following is a list of investments from the Social Leverage Capital Fund I, LP fund made between 2012-2014:^[24]

• Anyone Home – Helps real estate agents get more leads, show more homes, and engage their customers.
• Apptentive – Mobile app feedback for developers.
• Bitium (follow-on investment) – Operating system that provides app management, single sign-on, and analytics for over 1000 cloud-based apps.
• Blayze – YouTube analytics company. Acquired by Vobile on March 10, 2014.^[25]
• Bottlenose – Enterprise trend intelligence company that analyzes social media.
• ChangeTip – A liquidity engine for generosity and giving.
• ChartIQ – Professional-grade stock and forex charts.
• Colingo (follow-on investment) – Helps people practice English by connecting them with native speakers in the United States.
• Crowdability – Simplifies the process of discovering and evaluating crowdfunding opportunities.
• DataFox – Ranks companies and graphs the relationships between them.
• DealSheet – Find investment bankers and lawyers with relevant deal experience.
• Distil Networks – The leader in bot detection and mitigation.
• Embarke – Optimizes emails for better results. Now called as Email Copilot.
• Geopalz – Pedometer and online rewards system for kids.
• Invoost – Realistic stock market game.
• Joist – Business management tool for contractors and service companies.
• Kensho – Technological innovations that intelligently analyze the world's data for financial professionals.
• Little Bird – Influencer and advocate marketing tool.
• MobileDevHQ – Enterprise marketing platform that helps marketers with app store optimization. Acquired by Tune.^[26]
• mParticle – Puts app owners in full control of their data assets.
• NewHive – A DIY self-publishing tool.
• NoRedInk – A fun way to practice and master grammar and writing skills.
• OnTheGo Platforms – Improves the human-computer interface through smart glasses.
• Orchard – Provides technology and strategic services to institutional investors.
• RadPad – Discover apartments, condos, and houses for rent.
• Robinhood – Fee-free stock trading.
• Shippable – A continuous delivery platform for containerized workflows.
• Amazon in April 2015.^[27]
• Skyscraper – Help bloggers and independent publishers monetize their ad space.
• Sqwiggle – Workplace for remote teams.
• Street Contxt – Reinventing communication across The Street.
• Videolicious (follow-on investment) – Empowers teams to make great videos automatically, in seconds.

The following is a list of investments from the Social Leverage Capital Fund II, LP fund made between 2014-2015:[28]

• Anyone Home (follow-on investment) – Helps real estate agents get more leads, show more homes, and engage their customers.
• ApplePie Capital – Simple franchise financing.
• Beyond Pricing – Dynamic price modeling for the vacation rental industry.
• Clearserve – Delivers transparency to your investment portfolio.
• EVEN Financial – Supply-side platform for P2P marketplace lending.
• Fantasy Sports Company – Develops apps that Improve athlete research for fantasy sports players.
• LiveStories – Simplifies data analysis, visualization, and presentation, especially for non-technical users.
• Narvar – Supply chain management platform.
• ProducePay – Accesible financial solution focused on serving growers around the world.
• Robinhood (follow-on investment) – Fee-free stock trading.
• Sapho – Reinventing how employees access information.
• SPARK Financial – The fastest and most efficient stock discovery tool.
• TrueFacet – A community of jewelry appraisers, sellers, and customers improving the jewelry-shopping experience.
• Validately – Validate usability and demand for features on a clickable prototype or live test.
• Virgin Mega USA – Realtime marketing of pop icon and artist-curated products and shopping destination for music fans.
• Wag Walking – On-demand dog walking app.