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[[:Image:Parker125.jpg|right|thumb|350px|Cover illustration by Al Parker for the February 1949 issue of Ladies' Home Journal]] Ladies' Home Journal is a women's magazine which first appeared on February 16, 1883, and eventually became one of the leading magazines of the twentieth century. It is currently published by the Meredith Corporation.

History

The Ladies' Home Journal arose from a popular single-page supplement in the magazine Tribune and Farmer titled Women at Home. Women at Home was written by

Cyrus H. K. Curtis. [1] After a year it became an independent publication with Knapp as editor for the first six years. Its original name was The Ladies Home Journal and Practical Housekeeper, but she dropped the last three words in 1886. It rapidly became the leading magazine of its type, reaching a circulation of more than one million copies in ten years.[1] At the turn of the 20th Century, the magazine published the work of muckrakers and social reformers such as Jane Addams
.

The Journal, along with its major rivals, Better Homes and Gardens, Family Circle, Good Housekeeping, McCall's, Redbook and Woman's Day were long known as the 'seven sisters'. [2] For decades, the Journal had the greatest circulation of this group. In 1948, its circulation was 4,520,982, 3/4 of a million greater than it's closest competitor at the time, Woman's Day; in October of that year it carried $2,677,260 worth of advertisements, which was a record for magazines at that time.[3] The Journal's circulation fell behind McCall's in 1961.[4] In 1968, its circulation was 6.8 million compared to McCall's 8.5 million. That year, Curtis Publishing Company sold the Ladies' Home Journal, along with the magazine The American Home, to Downe Communications for $5.4 million in stock.[5][6] Between 1969 and 1974 Downe was acquired by Charter Company,[7] which sold the magazine to Family Media Inc., publishers of Health, in 1982 when the company decided to divest its publishing interests. In 1986, the Meredith Corporation acquired the magazine from Family Media for $96 milliion.[8][9] By 1998, the journal's circulation had dropped to 4.5 million. [10] As of 2008, the Journal's circulation was 3,840,645 making the 12th most widely circulated magazine in the US.

Editors and features

Knapp continued as editor until she was succeeded by

Mary Louise Curtis
.

The most famous cooking teacher of her time, Sarah Tyson Rorer served as the Journal's first food editor from 1897 to 1911 [12], when she moved to the magazine Good Housekeeping. Later, Poppy Cannon served as food editor.

In 1946 the Journal adopted the

feminist slogan "Never underestimate the power of a woman" which it continues to use today. [13]

For many years, the magazine's trademark feature was Can This Marriage Be Saved?, a popular column in which each person of a couple in a troubled marriage explains their view of the problem, a

marriage counselor explains the solutions offered in counseling, and the outcome is published; it was written for 30 years starting in 1953 by Dorothy D. MacKaye under the name of Dorothy Cameron Disney.[14]
Folded copy of The Ladies Home Journal and Practical Housekeeper (March 1886), founded and edited by Louisa Knapp Curtis

Writers

Cover gallery

  • 1906 Ladies' Home Journal cover
    1906 Ladies' Home Journal cover
  • March 1922 issue illustrated by N. C. Wyeth
    March 1922 issue illustrated by N. C. Wyeth

References

  1. ^ a b Curtis Publishing Company (Saturday Evening Post & Ladies Home Journal)
  2. ^ Carmody, D. Identity Crisis for 'Seven Sisters'. New York Times. August 6, 1990.
  3. ^ Anonymous (4 October 1948). "Ladies' Choice". Time. Retrieved 24 May 2009.
  4. ^ Anonymous. Revolt at Curtis. Time magazine.Friday, Oct. 16, 1964.
  5. ^ Bedingfield, R. E. Curtis Publishing Sells 2 Magazines; Downe Paying $5.4-Million in Stock, The New York Times, August 15, 1968, Business and Finance section, p. 54.
  6. ^ Anonymous. Too Few Believers. Time. Friday, Aug. 23, 1968
  7. ^ Anonymous. Magna charter'. Time, Monday, Jun. 16, 1980. [1].
  8. ^ History of Meredith Corporation
  9. ^ Anonymous. Meredith Won't Tinker With Added Magazines. New York Times, November 25, 1985, Late City Final Edition, Section D, Page 2, Column 5.
  10. ^ Kuczynski, A. Some Consumer Magazines Are Getting Real. New York Times. November 9, 1998.
  11. ^ 30. Cleaning Up the Patent-Medicine and Other Evils. Bok, Edward William. 1921. The Americanization of Edward Bok
  12. ^ Anonymous. 2008. 125 Years of Ladies' Home Journal: Food, Ladies Home Journal 125(8). [2]
  13. ^ Anonymous. 2008. A look back in covers. Ladies Home Journal, 125(1). [3]
  14. ^ Weber, Bruce (1992-09-08), "Dorothy D. MacKaye Dies at 88; Ladies' Home Journal Columnist", New York Times
  15. ^ Dorothy Thompson Papers finding aid, Syracuse University

External link


On March 8, 1970, more than 100

Lenore Hershey
prisoner, and demanded several changes to the Journal. [1] [2] [3] --- exposes the sexism of the "women's magazines".


The first

Kewpies illustrations to be published were commissioned from Rose O’neil
1909 marked the beginning of Rose’s life as a very wealthy woman. That year she created the Kewpies and they appeared in the Christmas issue of The Ladies Home Journal http://www.roseoneill.org/workskewpies.htm The Works of Rose O'Neill, Bonniebrook Historical Society, Inc.


Myrna Blyth is the former editor-in-chief and publishing director of Ladies' Home Journal.[4]

Bruce and Beatrice Glould 20 year editorship ended in 1962 <27 years - from July 1935 to April 1962> [decline and fall p32] much more detail at http://www.desmoinesregister.com/article/99999999/FAMOUSIOWANS/712020339/1001/NEWS


In the 1930s, The

Ladies Home Journal. These magazines were distributed to subscribers through a delivery network that used youths, primarily boys, to go around to the individual houses. The boys received a small commission, but in return for meeting certain sales targets, they could also receive company scrip, comprising green and brown vouchers. These vouchers were usually known as "greenies" and "brownies". Five greenies equalled one brownie. The greenies and brownies could be redeemed against goods from the company's catalogue.[5]
.


      • Everything was better in America
By David Welky  (chapter on LHJ seems to be all available on Google Books)
      • Women's periodicals in the United States : consumer magazines

Author: Kathleen L Endres; Therese L Lueck Publisher: Westport, Conn. : Greenwood Press, 1995. (very expensive - request from library --- still some useful info can be gleaned from google books)

I have only seen the first page of this article: Hunter, Jean E. "A Daring New Concept: "The Ladies' Home Journal" and Modern Feminism". NWSA Journal. 2 (4). The Johns Hopkins University Press url = http://www.jstor.org/stable/4316072: 583–602. {{cite journal}}: |access-date= requires |url= (help); External link in |publisher= (help); Missing pipe in: |publisher= (help)

  1. ISBN 0-8166-1787-2
    .
  2. ^ Susan Brownmiller, In Our Time, New York: Dial Press, 1999 pp. 83-93
  3. ^ Hunter, Jean E. "A Daring New Concept: "The Ladies' Home Journal" and Modern Feminism". NWSA Journal. 2 (4). The Johns Hopkins University Press url = http://www.jstor.org/stable/4316072: 583–602. {{cite journal}}: |access-date= requires |url= (help); External link in |publisher= (help); Missing pipe in: |publisher= (help)
  4. ^ Carr, David (2002-05-31). "Editor Is Leaving Meredith to Finish a Book". New York Times.
  5. ^ World Wide Words: Brownie points
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