User:LNeiswonger224/Squishables

Source: Wikipedia, the free encyclopedia.

Squishables are plush stuffed animals made from high quality material and are known for being adorable designs. The plush designs are quite diverse ranging from food, and animals to mythical creatures.[1] Squishables even appeal to teens and adults because of designs that are inspired from science fiction, comics and the web.[2] The Squishable Company relies on customers to choose what designs they create and what websites are coded.[3]

History

The Squishable Corporation was founded in 2007 by Zoe Fraade-Blanar and Aaron Glazer, a husband and wife team. The two originally worked in IT consulting and ran Squishable as a side business, but eventually chose to work on Squishables full time.[4][5] As of 2020 Glazer serves as the chairman of the board and Fraade- Blanar serves as vice president.[6] The company has 16 employees and has sold over one million Squishables, for a total of 3.02 (mil USD) sales.[specify][7]

The company is headquartered in New York City and has in 2017, was nominated for the Best Use of Social Media at The Blades Awards.[8][9][10] The Squishable Corporation has made over 160 designs, soliciting for design ideas on social media.[11]

Project Open Squish

In Project Open Squish, fans will send in submissions for possible Squishable designs. The fans use a specific format to design the Squishable and if it is a good submission, it will be placed on the company's website for a vote. The winner of the design contest will receive a cash prize, gift certificate, their submission as a push, and a hashtag with their name. [4] The winners will also get to go to China for making the prototype, and then Squishable employees give revisions back to the factory. There has actually been 3,500 designs submitted since the company's start of the project.[12] The Squishable Corporation has its' own Facebook page where polls are posted regularly for users to decide what designs will go into production.[13] Project Open Squish has been a nomination for the most unique marketing promotion.[14]

Products

Standard Squishables are approximately 15'' in diameter and the material is 100% polyester. [15]

Mini Squishables are a smaller version of the Standard Squishable. The mini Squishable is 7.5'' in diameter and is 100% polyester. [16] Some different designs include the mini pineapple, mini banana, mini owl, mini gingerbread and mini sushi roll.[17]

Micro Squishables are 4''x 4''x 3'' and are made of polyester. The micro Squishables also have a clip that can attach to backpacks and keys.[18] Also, the micro design allows them to be transported by fitting into the palm of the hand. Some micro Squishables include the micro bull dog, micro grilled cheese, micro cupcake and the micro bumble bee. [17]

Massive squishables include but are not limited to the octopus design, the panda design and the dragon design. The panda and dragon are 24" each and sell for $138. The octopus design costs $142 because of the tentacles which are attached. [19]

Undercover Squishables are made from polyester and are surface- washable. It is 7" round and is recommended for ages 3- teen. Some well known undercover Squishables include the corgi in unicorn, bunny in cupcake and the kitty in dragon. [20]

References

  1. ^ "Toy Fair 2019: Squishable - About Us". Toy Fair 2019: Squishable. Retrieved 2020-03-01.
  2. ^ "Squishable". The Grommet. Retrieved 2020-03-16.
  3. ^ "Faire / Wholesale Reinvented". www.faire.com. Retrieved 2020-03-07.
  4. ^ a b Spring 2015, Alison Henry / Published (2015-03-05). "Husband and wife alums run Squishable.com, a stuffed animal startup". The Hub. Retrieved 2020-03-01.{{cite web}}: CS1 maint: numeric names: authors list (link)
  5. ^ "Squishable". Toys and Co. Retrieved 2020-03-07.{{cite web}}: CS1 maint: url-status (link)
  6. ^ "Dun & Bradstreet".{{cite web}}: CS1 maint: url-status (link)
  7. ^ "Squishable Mini Collection | Multi | Cute Kid's Stuff | $20". June Ruby. Retrieved 2020-03-21.
  8. ^ "Squishable has been Nominated for Best Use of Social Media and Most Unique Marketing Promotion at The Baldes Ecommerce Awards and Annual Miva Merchant Conference". Miva Press. 2017-07-13. Retrieved 2020-04-05.
  9. ^ "Squishable.com, Inc. | Penguin Random House". PenguinRandomhouse.com. Retrieved 2020-03-21.
  10. ^ "Hi! We are the entire art team at SQUISHABLE! We design | BestofAMA". bestofama.com. Retrieved 2020-03-16.
  11. ^ Popescu, Adam. "An Online Toy Company Turns to Facebook for Design Ideas". Mashable. Retrieved 2020-04-08.
  12. ^ Popescu, Adam. "An Online Toy Company Turns to Facebook for Design Ideas". Mashable. Retrieved 2020-04-09.
  13. ^ DeMers, Jayson (2017-07-27). "6 Exceptional Examples of Brands Showing Their Customer Appreciation". Entrepreneur. Retrieved 2020-03-16.
  14. ^ "Squishable has been Nominated for Best Use of Social Media and Most Unique Marketing Promotion at The Baldes Ecommerce Awards and Annual Miva Merchant Conference". Miva Press. 2017-07-13. Retrieved 2020-04-05.
  15. ^ Vat19.com. "Squishables: Giant fuzzy stuffed animals". Vat19. Retrieved 2020-03-01.{{cite web}}: CS1 maint: numeric names: authors list (link)
  16. ^ Vat19.com. "Mini Squishables: Plump, round, and adorable stuffed animals". Vat19. Retrieved 2020-03-01.{{cite web}}: CS1 maint: numeric names: authors list (link)
  17. ^ a b "Wierd Squishales And Giant Narwals Can Be Attractive Stuffed Toy". Retrieved 2020-03-15.
  18. ^ "Narwhal - Micro Squishable". www.neatoshop.com. Retrieved 2020-03-01.
  19. ^ Bayer, Leah (2011-08-18). "Squishables: Now Larger Than Life!". Plastikitty. Retrieved 2020-03-15.
  20. ^ "Undercover Squishables - Corgi in Unicorn - The Good Toy Group". www.goodtoygroup.com. Retrieved 2020-03-15.
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