Value-added service
 | This article needs additional citations for verification. (September 2020) |
A value-added service (VAS) is a popular
data access
were historically usually considered value-added services, but in recent years SMS, MMS and data access have more and more become core services, and VAS therefore has begun to exclude those services.
Mobile VAS services can be categorized into:
- Consumer behavior VAS
- Network VAS
- Enterprise VAS
A distinction may also be made between standard (peer-to-peer) content and premium-charged content. These are called mobile value-added services (MVAS), which are often simply referred to as VAS.
Value-added services are supplied either in-house by the mobile network operator themselves or by a third-party value-added service provider, also known as a content provider such as All Headline News or Reuters.
Value-added service providers typically connect to the operator using protocols like
short message service centre or, increasingly, to a messaging gateway
that gives the operator better control of the content. Several other operators are approaching banking on possible revenue streams by building value-added services (VAS), which is generally available with rewards-based schemes.
Major value-added services
- Live streaming
- Location-based services
- Missed call alerts and voicemail box
- Mobile advertising
- M-commercebased services
- Mobile TV and OTTservices
- Ring tones
- Online gaming
- Ringback tone(RBT and RRBT)
- SMS chatting and dating premium services
- Infotainment services
- Stickering
- WAP content downloads
- Hello tune service