Vlasic Pickles
Parsippany, New Jersey (Produced in Imlay City, Michigan) , | |
Products | Pickled cucumbers |
---|---|
Owner | Conagra Brands[1] |
Website | vlasic |
Vlasic is an American brand of pickles that is currently owned by Conagra Brands. Since its introduction in 1942, it has become one of the most popular pickle brands in the United States.
History
Franjo "Frank" Vlašić, a
A child-bearing
Vlasic Pickles was sold to Campbell Soup Company in 1978.[5] It was spun off to Vlasic Foods International on March 30, 1998.[6][7]
On April 13, 1999, the company introduced the Vlasic Hamburger Stackers, made from naturally grown but specially cultivated cucumbers sixteen inches (41 cm) long and over three inches (7.6 cm) in diameter, which enabled a single pickle chip to cover an entire hamburger.[8]
In early 2001, the company voluntarily filed for Chapter 11 bankruptcy and its pickle and barbecue sauce units were initially planned to be sold to H. J. Heinz.[7] By April of 2001, the company had backed out of the deal and was looking into other offers.[9]
Vlasic is owned by
On April 10, 2019 at the Conagra Brands Investor Day event, Tom McGough, Conagra Co-Chief Operating Officer, announced that Vlasic Pickle Chips, made from vacuum-fried pickles, were in development.[12]
The
See also
References
- ^ Hindshaw, Ivan (June 1, 2011). "Robert Gamgort, CEO, Pinnacle Foods". Bain & Company. Retrieved February 21, 2015.
- ISBN 9780256014488
- ^ Vlasic Pickle website
- ^ Vlasic - Brand History Pinnacle Food Group LLC. Retrieved on 9-06-10.
- ^ Vlasic's Holders Clear Concern's Acquisition By Campbell Soup Co.
- ^ Elliott, Stuart (May 30, 2007). "Pink or Blue? These Bundles of Joy Are Always Green". New York Times. Retrieved 2009-02-22.
- ^ a b "Bankruptcy filed by Vlasic; pickle, sauce units sold". Toledo Blade. (Ohio). Associated press. January 30, 2001. p. B9.
- ^ Vlasic Unveils World's Largest Pickle
- ^ admin (2001-04-05). "USA: Vlasic - ends sale to Heinz - COMMENT". Just Food. Retrieved 2023-01-25.
- ^ Pinnacle Foods official site
- ^ MasterCard website
- ^ Pickle Chip News
- ^ Made in Michigan: Vlasic WJRT-TV, April 24, 2013[dead link]